Kerry Provenzano wrote 174 articles for the TextExpander blog between 2018 and 2024, with a focus on sales prospecting, email productivity and getting more out of TextExpander.
Motivational sales quotes can help reps reset their mindset before a first call with a new lead. This collection of 43 quotes offers inspiration sales teams can print, share in meetings, or keep handy for tough days.
Sales prospecting brings better leads when research comes before outreach. Get tips on finding the right decision-maker, connecting with clarity, following up more often, and turning first contact into an initial call.
Proactive selling helps sales teams grow beyond existing accounts. See six strategies to apply now, including building a proactive mindset, cold calling, selling on social, networking, and rewarding proactive reps.
Cold calling still has a place in sales, even with so many newer outreach channels. Weigh the case for picking up the phone against alternatives so your team can decide where cold calls fit in its prospecting mix.
Sales statistics give reps context on close rates, follow-up persistence, and email timing. This roundup of 37 key sales numbers helps sales teams benchmark their approach and spot habits worth changing.
Sending a thank you letter after closing a sale strengthens the customer relationship. Learn whether to go digital or handwritten, whom to address, how to keep it simple and specific, and how to leave room for future work.
Good sales leads share a few traits, starting with a clear team definition of what a lead is. See why a relevant decision-maker, an immediate need you can meet, and solid research separate quality leads from the rest.
An end of year CRM audit checks how well your sales team actually uses its customer relationship management system. Learn how to review usage, gather team feedback, fix data quality, and tighten your CRM processes.
Sales and marketing teams share the same goal of converting leads into loyal customers. See five ways to structure both teams, from a clear org chart and strong managers to shared messaging and joint success metrics.