Practical ways to type less, reply faster and keep your team consistent.
Communicating with customers in a crisis, whether an outage, PR problem, or pandemic, can protect or damage trust. Align your crisis team, refine your messaging, communicate across channels, and keep talking after it ends.
Retaining diverse talent takes more than inclusive hiring. Apply nine practices, from addressing unconscious bias and onboarding well to transparent growth paths, mentorship and sponsorship, and a formal retention plan.
Sales tech stacks, the tools a team relies on to sell, need regular review to stay useful. Audit yours by identifying each element, interviewing stakeholders, finding gaps, and sourcing new tools where they help.
Sales process productivity depends on giving reps more time for high-impact selling. Go stage by stage, from prospecting and first contact to qualifying, presenting, and closing, with metrics and tools for each.
Account-based selling replaces mass outreach with personalized attention for high-value accounts. Learn what ABS is, how to define your ideal customer, align teams, build a strategy, and monitor results as you adapt.
Employer branding shapes how candidates see your company before they ever apply. Strengthen yours by defining an employee value proposition, involving employees, auditing your brand, building personas, and using social media.
Social media customer service helps brands support customers on the channels they already use. Set guidelines, respond quickly and personally, avoid scripts, and know when to move public conversations to private ones.
Information silos hold sales teams back when reps keep knowledge to themselves. Break them down by creating buy-in, enabling communication, rewarding teamwork, building a sharing culture, and naming information advocates.
Inclusive recruitment helps organizations build diverse teams with more creativity and fresh perspectives. See what workplace diversity really means, the business case for it, and 10 practices for hiring more inclusively.
