Marcelle Santos wrote more than 100 articles for the TextExpander blog, mostly on recruiting, along with guides to productivity, knowledge management and clinical documentation.
Effective interviewing is a learned skill, not a natural talent. Get the basics of hiring interviews, including the main interview types, building rapport, active listening, documenting answers, and analyzing what you learn.
Cold email remains a practical way for startups to generate leads. Get the essential cold emails for startups, what every message needs, tips for writing ones that get replies, and how TextExpander helps draft them.
Inbound sales helps startups meet buyers who already research solutions online. See how inbound differs from outbound, how to combine both, which inbound techniques work, and why reps should act as trusted advisors.
Customer delight means exceeding expectations in ways that build loyalty and advocacy. See why delighting customers drives growth, examples from companies that do it well, and three ways to bring delight to your brand.
A virtual assistant needs a clear plan before taking work off your plate. Get step-by-step guidance on onboarding and training a VA, why it matters, and practical tips, including how shared Snippets support consistency.
Applying for jobs quickly starts with a clear strategy. Follow a five-step approach to studying listings, tailoring resumes and cover letters, and updating LinkedIn, then use TextExpander for messages, links, and forms.
Recruitment pipelines keep qualified candidates ready before roles open. Learn what a pipeline includes, why it matters, and how to fill and maintain one through employer branding, steady sourcing, and ongoing relationships.
TextExpander has earned the Citrix Ready designation, verifying compatibility with Citrix products. See what the designation means, how TextExpander was validated, which Citrix products it works with, and where to find it.
Candidate feedback after interviews improves the candidate experience and strengthens your employer brand. Learn why it's worth giving, when and how to deliver it, and how to write a clear, respectful rejection email.