Articles about sales strategy from the TextExpander blog.
Latest · Sales
12 Examples of SMART Goals for Sales Reps & Managers
Sales prospecting fills the pipeline with leads worth pursuing. See why prospecting sets the tone for the whole sale and how to build an ideal prospect profile, find the right leads, and work your existing ones.
Trust in sales shapes whether prospects keep talking and eventually buy. Learn how to build rapport, use better body language, show customers their money is well spent, and maintain trust after the sale.
Automation in sales can free reps from admin work while keeping relationships personal. See how automated outreach, lead management, and customizable email templates can support, not replace, human connection.
Persuasion in sales draws on how people think and respond. Learn how research, eye contact, speaking a prospect's language, active listening, and personal connection help salespeople convince buyers.
Building rapport with sales prospects helps buyers feel comfortable doing business with you. Get tips on researching first, showing genuine care, personalizing outreach, using humor, tracking key dates, and body language.
Consultative selling is widely recommended, but it takes more time per prospect than other approaches. Review what consultative selling is and what the data says about whether it's worth the investment for your team.
Consistency in sales helps teams set clear targets and measure progress. See six ways to achieve it, including focusing on winning processes, rewarding consistency, standardizing messaging, and centralizing communication.
Proactive selling helps sales teams grow beyond existing accounts. See six strategies to apply now, including building a proactive mindset, cold calling, selling on social, networking, and rewarding proactive reps.
Sales statistics give reps context on close rates, follow-up persistence, and email timing. This roundup of 37 key sales numbers helps sales teams benchmark their approach and spot habits worth changing.
