Running a startup or a one-person business means doing a bit of everything with limited time. This category offers practical advice for founders, solopreneurs, and freelancers, including how to validate a business idea, run customer discovery, write investor updates, pitch the press, and set up cold email and inbound marketing. Each guide focuses on steps you can take now, along with ways to systematize repeated work so a small team can operate like a larger one.
Latest · Startups
How Does Customer Discovery Help Your Startup?
Validating a business idea before launch can save time and money. Understand what market validation is, why it matters to investors and lenders, and the five steps entrepreneurs use to test whether a product will sell.
Startup public relations often falls to founders before a dedicated PR hire exists. See why in-house PR can work, when to hold off on pitching media, and how TextExpander helps with outreach, relationships, and reviews.
A virtual assistant can take on scheduling, email, and travel planning for busy professionals. Here are five reasons to hire one, from better time management to skills you lack, and why the cost often pays for itself.
Working as a team of one can mean long hours, little recognition, and stalled growth. Explore coping strategies, ways to build intrinsic motivation, and how managers can support solo professionals so they succeed.
A virtual assistant needs a clear plan before taking work off your plate. Get step-by-step guidance on onboarding and training a VA, why it matters, and practical tips, including how shared Snippets support consistency.
Startup workplace productivity improves when you tackle problems one at a time. Get five actionable tips, from documenting almost everything and adding early structure to task management and adapting to pain points.
Investment updates keep startup investors informed and ready to help. Get guidance and Snippet templates for a custom opening, highlights, challenges, KPI charts, specific asks, and thanking investors and team members.
Inbound sales helps startups meet buyers who already research solutions online. See how inbound differs from outbound, how to combine both, which inbound techniques work, and why reps should act as trusted advisors.
Cold email remains a practical way for startups to generate leads. Get the essential cold emails for startups, what every message needs, tips for writing ones that get replies, and how TextExpander helps draft them.
