Running a startup or a one-person business means doing a bit of everything with limited time. This category offers practical advice for founders, solopreneurs, and freelancers, including how to validate a business idea, run customer discovery, write investor updates, pitch the press, and set up cold email and inbound marketing. Each guide focuses on steps you can take now, along with ways to systematize repeated work so a small team can operate like a larger one.
Startup public relations often falls to founders before a dedicated PR hire exists. See why in-house PR can work, when to hold off on pitching media, and how TextExpander helps with outreach, relationships, and reviews.
Inbound sales helps startups meet buyers who already research solutions online. See how inbound differs from outbound, how to combine both, which inbound techniques work, and why reps should act as trusted advisors.
Cold email remains a practical way for startups to generate leads. Get the essential cold emails for startups, what every message needs, tips for writing ones that get replies, and how TextExpander helps draft them.
