Over the past few years, the idea of networking has changed somewhat. With more companies and people moving to remote work, the need to network is more important than ever. You may have heard the phrase “it’s not what you know, but who you know”—and this couldn’t be more true for business. The right connections…
Below you'll find a list of all posts that have been tagged "Startups"
How Does Customer Discovery Help Your Startup?
There are some books that are common reading among almost every young company. The Lean Startup by Eric Ries, and the follow-up book Why the Lean Startup Changes Everything by Steve Blank are two of my favorites. Both authors encourage startups to put customer discovery into the development of a business from an early stage….
How To Validate Your Business Idea
Looking for ways to validate your business idea? You’ve come to the right place. In this post, we describe the five steps entrepreneurs can take to verify the potential of their business before launch, also known as doing market validation. Why you need market validation Not all business ideas are worth pursuing. Market validation helps…
How to Write Professional Startup Introduction Letters
If you are a startup founder, someone has probably asked you to a startup introduction letter many times. If not, then it is only a matter of time before someone asks you to write a letter introducing your business. Introductions are the first step towards establishing relationships with potential partners, vendors, customers, and employees. These…
Using TextExpander for Startup Public Relations
When I look back over the past decade, I feel fortunate to have worked for and with so many incredible companies. The startup world exposes you to a wide variety of experiences. One hat that I’ve worn frequently is that of startup public relations. Caveat Emptor (or: You Don’t Want What You Think You Want)…
5 Reasons You Should Hire a Virtual Assistant
Whether you’re a solopreneur, a mortgage broker, a financial advisor or anything in between, chances are good that you could use some help to get things done. We’re all familiar with the challenges of hiring during The Great Resignation. Keeping costs down while still accomplishing your goals is a challenge for every business owner, regardless…
How To Motivate a Team of One
Companies can do more to engage and retain workers in “team of one” departments. Here are ways they can support single-person departments.
11 Tools for Startup Success
I’ve been living in and around the startup world for about 10 years. In that decade I’ve seen many companies succeed. There is this idea that startup success and being “scrappy” means that they have to forego valuable tools. Rather than paying for something that will make their life easier and make their company more…
Angel Investors or VCs – Which One is Right for Me?
Let’s start by agreeing on a simple fact: growing a company is easier if you have money. Some companies choose to run as a small business, taking occasional loans to help them expand. Others seek financial backing from professional investors. Still others (like ours!) choose to never raise money and bootstrap their way to profitability….
Best Podcasts for Business Owners
Browse our list of the five best podcasts for business owners, plus some additional staff favorites, to keep learning even if you’re busy.