TextExpander Blog

The Science of Persuasion: How to Convince People in Sales

Understand your customer, delivering information that makes sense to them, and building trust are all proven ways to persuade people to buy.

What Triggers Your Customer’s Emotions?

Your customers’ emotions are key in their perception of a good customer experience. Here are the triggers you can use to boost customer loyalty.

TextExpander’s Company Values: What They Are and How We Live Them

For more than 15 years, Smile has grown from two developers with lots of ideas into the closely-knit, geographically diverse team we are today. As the team grew, it became important to define our values to better communicate them with others.

The Art of Building Rapport with Sales Prospects

Investing time in building rapport is a great way to ensure future sales success. By seeking to understand your prospects and tailor your approach to meeting their needs you can reduce friction and develop the trust needed to sell.

Internal Documentation: How Much Is Too Much?

Internal documentation is important. But how much is too much? Is there a point where documentation gets in the way of doing good work? Read this article to find out.

Do Your Customer Support Metrics Prioritize Connection?

Are you tracking the wrong customer support metrics? Efficiency KPIs can lead agents to prioritize speed over quality. Here’s how to fix it.