An unmotivated sales team leads to lackluster results. When someone on your sales team isn’t fired up and ready to sell, not only will the rest of the team suffer, your business will too. To keep everybody on track, you need goals and motivators in place. By referencing our sales goals examples, you can find new ideas for new goals and breathe some life into your sales team.
In this post, we’ll cover:
- What makes a good sales goal
- Sales goals examples you can start using today
- How to successfully implement goals
What Makes a Good Sales Goal?
Goals should be SMART. Here’s a quick rundown:
S – Specific
A good sales goal must be focused and defined specifically. For example, “increase cold sales efforts in order to gain a new client in the education sector that spends $5k per month on our services” is much better than “get more business.”
M – Measurable
What will be the visible outcome or impact when your sales goal is achieved? Think about what will be affected in your business – maybe it will be timeliness and quality, or perhaps quantity and cost.
A – Achievable
Your sales goal must be attainable. It’s fine to shoot for the stars, but be sure your goal has a very strong chance of being achieved, or you could end up negatively impacting team morale.
R – Realistic/Relevant
Consider this step your reality check. If you’ve been failing to acknowledge flaws within your business that may impact your team’s ability to reach this sales goal, now is the time to face those hard truths. Likewise, if there isn’t a strong enough reason this goal should be achieved (i.e. your goal isn’t relevant right now), now is the time to consider adapting.
T – Timely
Your sales goal must be time-bound with a start and finish date. Establish a completion date early on and you’ll be able to accurately plan the actions taken within that time frame.
Sales Goals Examples to Take Your Team to The Next Level
Not sure where to start with setting sales goals or sales objectives for your team? These examples are ready to be adapted to your business needs.
Sales Goals Examples 1: Growth
Increase profit by 5% by 10/04/22 by:
- increasing the marketing budget by 30%
- establishing 5 connections with potential partners at GoalsCon 2021
- increasing production efficiency by employing more staff
Other ideas include:
Increase number of customers to TARGET by DATE by:
- First action to increase the number of customers
- Second action to increase the number of customers
- Third action to increase the number of customers
Each sales representative is to increase their percentage of upsells and cross sells to at least % by DATE by:
- First action to to increase upsells and cross-sells
- Second action to increase upsells and cross-sells
- Third action to to increase upsells and cross-sells
Sales Goals Examples 2: The Sales Process
Make sales process faster by decreasing the tutorial time to 10 minutes by:
- Removing the long introduction and replacing with something less than 30 seconds
- Creating a shared folder with more detail on promotions and implementation ideas
- Having Junior Sales reps warm up the tutorial by sending a pre-tutorial email
Speed up start-finish sales process by % by reducing time spent on email by MINUTES per day by:
- First action to make email time shorter
- Second action to make email time shorter
- Third action to make email time shorter
Sales Goals Examples 3: Quality
Increase the prospect-to-lead conversion rate to 45% by improving the quality of prospects by:
- Reducing the Junior Sales Reps prospects targets to encourage quality over quantity
- Do a trial run of prospecting software ProspectNow
- Logging all situational objections so we can fine-tune the selection process
4 Steps to Successfully Implement Sales Goals
Having the right goals and objectives is important, but you should also know how to implement your sales goals. Try this four-step approach which covers what happens during your time frame, adapting and the aftermath.
# 1 Follow Your Guidelines and Log Relevant Data
Without your guidelines, you and your team will quickly lose your way. Create a clear plan of action and stick to it. Be strict on logging relevant information, whether that’s a checklist to see if all steps were followed or the number of minutes taken to close in a sales meeting. Log everything you think could be beneficial in the review process – you need to have access to data that shows what impacted your goal.
# 2 Adapt as You Go
It’s hard to know what will or won’t work before you set off, particularly if you’re new to setting team-wide goals. Take time at least once throughout your goal time frame to see if there is anything that desperately needs adapting in order to achieve your goal.
# 3 Review Positives and Negatives
Once the time frame is over, review what went well and what could have gone better so you can be better prepared for future goals and the challenges they may bring.
# 4 Reward Your Team
Celebration time! Be sure to reward your team to show appreciation for how hard they’ve worked towards the goal. The success of the goal is everyone’s, not just yours. Show them how thankful you are. It’ll boost team motivation and they’ll be fired up ready for the next goal.