Prompt engineering for ChatGPT can help writers analyze their work instead of replacing it. Screenwriter Ryan Briggs shares prompts for evaluating memos, breaking down scenes, and spotting reversals, plus their limits.
Aliteracy, when kids can read but choose not to, challenges parents and teachers alike. Veteran middle school teacher Mark Phillips shares how students have changed, teaching with technology, and books that spark reading.
Seven customer experience behaviors define what a human experience looks like: accessible, consistent, flexible, proactive, respectful, responsible, and straightforward. See how CX author John Sills describes each one.
Five customer service attributes separate high-performing, customer-centric companies from the rest. Drawing on John Sills' work, see how ambition, connection, agent authority, focus, and perspective help teams serve customers.
Random responses in TextExpander come from a JavaScript Snippet that inserts a different message each time you expand it. See how the Random No Snippet politely declines requests and how to customize it with your own replies.
Customer feedback requests are everywhere, yet surveys often produce noise instead of insight. CX author John Sills explains the feedback wedge and why customers don't always know what they want.
Loyal customers may be more myth than reality, according to CX author John Sills. Learn why strong brands don't guarantee loyalty, how usefulness and status keep customers coming back, and what that means for retention.
Customer service characteristics that drive ROI include a clear experience vision, removing grit, focusing on employee experience, and acting proactively. CX expert Adrian Swinscoe explains each one.
Customer lifetime value (CLV) is the total revenue a customer brings over the full relationship. Learn how CLV shapes business decisions, why the CAC to CLV ratio matters, and how loyalty and support improve long-term value.
