12 Retargeting Email Templates & Examples

Email retargeting involves sending personalized emails to customers based on their previous interactions with your brand. It’s a way to re-engage users who have shown interest in your products or services but are yet to take the desired action, such as making a purchase or signing up for a newsletter.

Why You Should Use Email Retargeting

Here’s why you should consider incorporating it into your marketing strategy:

• Recover Lost Revenue: Win back customers who abandoned carts or showed interest.
• Deepen Relationships: Build loyalty through personalized and relevant emails.
• Maximize Marketing ROI: Target the right customers with the right messages and lower your costs to acquire new customers.
• Increase Customer Value: Encourage repeat purchases and referrals.
• Outshine Competitors: Stay relevant and top of mind with relevant ads that show you understand your customers.

How It Works

Email retargeting leverages information about a customer’s behavior, such as:

• Website activity: Products viewed, items added to cart, pages visited
• Purchase history: Previous orders, customer segments
• Email engagement: Open rates, click-through rates

This data helps create highly targeted email campaigns that address customers’ needs and interests.

The timing of your retargeting emails is crucial for maximum impact. Here are some key moments:

• Immediately after abandonment: For cart abandonment or product page visits.
• Within 24-48 hours: For follow-up reminders or additional product suggestions.
• After a purchase: For cross-selling, upselling, or customer feedback.
• When inactivity increases: To re-engage dormant customers with special offers.
• On specific occasions: For birthdays, anniversaries, or holidays.

Remember to test different timing strategies to find what works best for your audience.

Creating effective retargeting email templates is key to successful campaigns. Here are some best practices:

• Clear Call-to-Action (CTA): Ensure the Shop Now Link is prominent and action-oriented.
• Incentives and Offers: Provide discounts, coupons, or free shipping to encourage purchases.
• Reminder Emails: Send timely abandoned cart reminders and follow-up emails.

How TextExpander Can Help

TextExpander can be a powerful tool for enhancing your retargeting email campaigns and general business operations. Here’s are some ways TextExpander can help:

• Efficiency: Quickly insert personalized content into retargeting emails, saving time and reducing errors.
• Consistency: Ensure all team members use the same high-quality, approved language in every communication.
• Scalability: Easily scale your retargeting efforts by deploying templates across multiple campaigns with minimal adjustments.

Abandoned Cart Email

Reminder with Discount Example

Subject Line: Don’t Miss Out! Complete Your Purchase and Save 10%

Hi John,

We noticed you left some great items in your cart. As a special incentive, here’s a 10% discount to complete your purchase.

Use code SAVE10 at checkout to receive your discount.

[Website Link]

Happy Shopping,
Sneaker Heaven

Simple Reminder Example

Subject Line: Your Cart is Waiting for You!

Hi Jane,

You left something behind! Don’t miss out on your favorite items.

Complete your purchase now at [Website Link]

Best,
Fashionista

Browse Abandonment Email

Personalized Recommendation Example

Subject Line: Still Thinking About the Smartwatch?

Hi John,

We noticed you were checking out the Smartwatch. Here’s a little reminder, along with some recommendations we think you’ll love.

Complete your purchase now at [Website Link]

Cheers,
Tech World

Discount Offer Example

Subject Line: Interested in the Running Shoes? Enjoy 10% Off

Body:
Hi Jane,

We saw you were interested in the Running Shoes. Use code BROWSE10 for a 10% discount!

Shop now at [Website Link]

Happy Shopping,
Fit Gear

Back in Stock Email

Simple Notification Example

Subject Line: Great News! The Traveler Pro Jacket is Back in Stock

Hi John,

Good news! The Traveler Pro Jacket is back in stock. Grab it before it’s gone again.

Shop now at [Website Link]

Best,
Style Hub

Exclusive Access Example

Subject Line: The Electric Scooter is Back! Get It Before Everyone Else

Hi Jane,

We wanted to let you know that the Electric Scooter is back in stock, and you’re one of the first to know. Hurry and get yours before it sells out again!

Shop now at [Website Link]

Cheers,
Urban Mobility

Upsell Email

Upgrade Suggestion Example

Subject Line: Upgrade Your Experience with the True Deluxe Coffee Maker

Hi John,

Looking to take your barista skills to the next level? Upgrade to True Deluxe Coffee Maker for automated brew scheduling, more consistent coffee, and matte color options.

Upgrade now at [Website Link]

Best,
Coffee Lovers

Premium Offer Example

Subject Line: Elevate Your Music Experience with the Sonic Sync Premium Headphones

Hi Jane,

Take your listening experience to the next level with the Sonic Sync Premium Headphones. Enjoy exclusive features such as 40 hours of listening time, moisture-resistant premium materials, and a limited matte black charging case.

Shop now at [Website Link]

Cheers,
Sound Waves

Cross-sell Email

Complementary Products Example

Subject Line: Pair Your Camera with These Great Accessories

Hi John,

We hope you’re enjoying your experience with your new camera so far. Want to take it to the next level? Pair it with these complementary lenses and camera accessories–highly recommended by other customers!

Shop now at [Website Link]

Best,
Photo Gear Depot

Related Recommendations Example

Subject Line: You Might Also Like These Running Accessories

Hi Jane,

Based on your recent purchase, we think you’ll love these new products, custom-built for runners looking to get the most out of their next workout.

See more at [Website Link]

Cheers,
Fit Life

Replenishment Email

Time to Reorder Example

Subject Line: Running Low? It’s Time to Reorder Your Vitamins

Hi John,

It’s time to reorder your 90-day Supply of Men’s Multivitamins. Purchase now to ensure you don’t run out!

Reorder now at [Website link]

Best,
Healthy Life Plus

Win-back Email

We Miss You Example

Subject Line: We Miss You! Here’s 15% Off to Welcome You Back

Hi Casey,

We noticed you haven’t shopped with us in a while. Purchase within the next seven days and receive 15% off your entire order.

Use code WELCOMEBACK15 at checkout to receive your discount.

[Product Image]

Shop now at [Website link]

Best,
Sneaker Heaven