Renewal Email Templates

Updated: June 01, 2023

One effective way to keep your customers engaged and informed is through well-crafted renewal email messages ahead of account expirations. These messages serve as timely reminders for customers to renew their contracts, subscriptions, or plans, and they can be personalized to suit specific situations.

In this article, we'll explore six unique renewal email templates, each tailored to address different scenarios. With these templates in your arsenal, you'll be able to effectively retain your customers, increase engagement, and ultimately drive sustainable growth for your business -- without hiding or disguising an upcoming expiration event.

Subscription Expiring & Discount Offer Copy Snippet Copied!

Subject: [First Name], your subscription is expiring in X days – Act now!

Hi [First Name],

We hope you’ve been enjoying your experience with [Your Company]. We wanted to remind you that your subscription will expire in X days, on [Expiration Date].

To ensure uninterrupted service, simply renew your subscription by following these steps:

Log in to your account
Go to the “”Subscription”” tab
Click “”Renew Now””
As a valued customer, we’re offering you a 10% discount on your renewal. Use the promo code RENEW10 at checkout.

If you have any questions or need assistance, please don’t hesitate to contact our support team.

Best regards,
[Your Company]

Subscription Expired & Loyalty Promo Copy Snippet Copied!

Subject: Oops! Your subscription has expired – Don’t miss out on [Your Company]’s benefits

Hi [First Name],

We noticed that your subscription with [Your Company] expired on [Expiration Date]. We’d hate for you to miss out on all the great features and benefits we offer.

To renew your subscription and regain access to your account, simply follow these steps:

Log in to your account
Go to the “”Subscription”” tab
Click “”Renew Now””
As a token of appreciation for your loyalty, we’re offering a 15% discount on your renewal. Use the promo code WELCOMEBACK15 at checkout.

If you have any questions or need assistance, please don’t hesitate to contact our support team.

Warm regards,
[Your Company]

Subscription Will Renew Automatically Copy Snippet Copied!

Subject: Heads up, [First Name]! Your subscription will renew automatically in X days

Hi [First Name],

This is just a friendly reminder that your subscription with [Your Company] will be automatically renewed in X days, on [Renewal Date].

Your current plan details are as follows:
Plan: [Plan Name]
Price: $[Plan Price]
Billing Cycle: [Billing Cycle]

If you’re happy with your current plan, no action is required. However, if you’d like to make changes to your subscription, simply log in to your account and visit the “”Subscription”” tab.

If you need assistance or have any questions, please don’t hesitate to contact our support team.

Best regards,
[Your Company]

We Miss You & Remind Features Copy Snippet Copied!

Subject: [First Name], we miss you! Get the most out of your [Your Company] subscription

Hi [First Name],

We’ve noticed that you haven’t been using your [Your Company] subscription lately. We’d like to remind you of the amazing features and benefits that come with your subscription, including [Feature 1], [Feature 2], and [Feature 3].

To help you get back on track, we’re offering a 20% discount on your subscription renewal. Use the promo code REACTIVATE20 at checkout.

To renew your subscription, simply follow these steps:

Log in to your account
Go to the “”Subscription”” tab
Click “”Renew Now””
If you need assistance or have any questions, please don’t hesitate to contact our support team.

Best regards,
[Your Company]

Renew Subscription & Enjoy Discount Copy Snippet Copied!

Subject: [First Name], renew now and save 25% with our limited-time offer!

Hi [First Name],

We value your loyalty and wanted to offer you an exclusive limited-time deal. Renew your subscription with [Your Company] within the next 72 hours and enjoy a 25% discount!

Simply follow these steps to renew:
1. Log in to your account
2. Go to the “”Subscription”” tab
3. Click “”Renew Now””
4. Use the promo code LIMITED25 at checkout

Don’t miss out on this amazing offer to continue enjoying all the benefits of your subscription, including [Feature 1], [Feature 2], and [Feature 3].

If you have any questions or need assistance, please don’t hesitate to contact our support team.

Best regards,
[Your Company]

Give Another Try & Special Discount Copy Snippet Copied!

Subject: [First Name], we’ve made some improvements – Give [Your Company] another try!

Hi [First Name],

We noticed that you haven’t been a [Your Company] subscriber for some time now. Since you left, we’ve been working hard to improve our services and features, such as [New Feature 1], [New Feature 2], and [Improved Feature].

We’d love for you to give us another try and experience these enhancements firsthand. As a valued past customer, we’re offering you a special 30% discount on your subscription renewal. Use the promo code WELCOME30 at checkout.

To renew your subscription and explore our new features, simply follow these steps:

Log in to your account
Go to the “Subscription” tab
Click “Renew Now”
If you have any questions or need assistance, please don’t hesitate to contact our support team.

We hope to see you back soon!
[Your Company]

Try it for yourself

With TextExpander, you can store and quickly expand full email templates, email addresses, and more anywhere you type. That means you’ll never have to misspell, memorize, or type the same things over and over again.

Subject: [First Name], your subscription is expiring in X days – Act now! <br> <br>Hi [First Name], <br> <br>We hope you've been enjoying your experience with [Your Company]. We wanted to remind you that your subscription will expire in X days, on [Expiration Date]. <br> <br>To ensure uninterrupted service, simply renew your subscription by following these steps: <br> <br>Log in to your account <br>Go to the ""Subscription"" tab <br>Click ""Renew Now"" <br>As a valued customer, we're offering you a 10% discount on your renewal. Use the promo code RENEW10 at checkout. <br> <br>If you have any questions or need assistance, please don't hesitate to contact our support team. <br> <br>Best regards, <br>[Your Company]
Subject: Oops! Your subscription has expired – Don't miss out on [Your Company]'s benefits <br> <br>Hi [First Name], <br> <br>We noticed that your subscription with [Your Company] expired on [Expiration Date]. We'd hate for you to miss out on all the great features and benefits we offer. <br> <br>To renew your subscription and regain access to your account, simply follow these steps: <br> <br>Log in to your account <br>Go to the ""Subscription"" tab <br>Click ""Renew Now"" <br>As a token of appreciation for your loyalty, we're offering a 15% discount on your renewal. Use the promo code WELCOMEBACK15 at checkout. <br> <br>If you have any questions or need assistance, please don't hesitate to contact our support team. <br> <br>Warm regards, <br>[Your Company]
Subject: Heads up, [First Name]! Your subscription will renew automatically in X days <br> <br>Hi [First Name], <br> <br>This is just a friendly reminder that your subscription with [Your Company] will be automatically renewed in X days, on [Renewal Date]. <br> <br>Your current plan details are as follows: <br>Plan: [Plan Name] <br>Price: $[Plan Price] <br>Billing Cycle: [Billing Cycle] <br> <br>If you're happy with your current plan, no action is required. However, if you'd like to make changes to your subscription, simply log in to your account and visit the ""Subscription"" tab. <br> <br>If you need assistance or have any questions, please don't hesitate to contact our support team. <br> <br>Best regards, <br>[Your Company]
Subject: [First Name], we miss you! Get the most out of your [Your Company] subscription <br> <br>Hi [First Name], <br> <br>We've noticed that you haven't been using your [Your Company] subscription lately. We'd like to remind you of the amazing features and benefits that come with your subscription, including [Feature 1], [Feature 2], and [Feature 3]. <br> <br>To help you get back on track, we're offering a 20% discount on your subscription renewal. Use the promo code REACTIVATE20 at checkout. <br> <br>To renew your subscription, simply follow these steps: <br> <br>Log in to your account <br>Go to the ""Subscription"" tab <br>Click ""Renew Now"" <br>If you need assistance or have any questions, please don't hesitate to contact our support team. <br> <br>Best regards, <br>[Your Company]
Subject: [First Name], renew now and save 25% with our limited-time offer! <br> <br>Hi [First Name], <br> <br>We value your loyalty and wanted to offer you an exclusive limited-time deal. Renew your subscription with [Your Company] within the next 72 hours and enjoy a 25% discount! <br> <br>Simply follow these steps to renew: <br>1. Log in to your account <br>2. Go to the ""Subscription"" tab <br>3. Click ""Renew Now"" <br>4. Use the promo code LIMITED25 at checkout <br> <br>Don't miss out on this amazing offer to continue enjoying all the benefits of your subscription, including [Feature 1], [Feature 2], and [Feature 3]. <br> <br>If you have any questions or need assistance, please don't hesitate to contact our support team. <br> <br>Best regards, <br>[Your Company]

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