New Product Launch Email Templates

Updated: August 18, 2023

Introducing new products is an essential part of staying ahead of the competition. One of the most effective ways to generate buzz and drive sales is by crafting the perfect new product announcement email.

In this article, we will explore five unique new product announcement email templates that cater to different marketing approaches, ensuring that you make a lasting impression on your customers and set the stage for a successful product launch.

Something Exciting Copy Snippet Copied!

Subject Line: [Teaser] Something Exciting is on the Way…

Hi [Customer’s First Name],

Are you ready for a game-changer? We’ve been working tirelessly behind the scenes to create something special for you, and we can’t wait to share it with you.

Keep an eye on your inbox because in just a few days, we’ll be revealing our latest innovation that’s going to revolutionize your [industry or product category] experience.

Trust us; you won’t want to miss this!

Stay tuned,
[Your Company Name]

Experience the Future Copy Snippet Copied!

Subject Line: Introducing [New Product Name]: Experience the Future of [Industry/Product Category]

Dear [Customer’s First Name],

The moment has arrived! We’re thrilled to introduce our newest product, [New Product Name]. This groundbreaking innovation promises to redefine your [industry or product category] experience with its unique features:

[Feature 1]
[Feature 2]
[Feature 3]

Visit our website [link] to learn more about [New Product Name] and explore how it can transform your life.

Welcome to the future,
[Your Company Name]

Be the First to Own Copy Snippet Copied!

Subject Line: Pre-Order Alert: Be the First to Own [New Product Name]!

Hello [Customer’s First Name],

The future is here, and it’s called [New Product Name]! We’re giving you an exclusive opportunity to be among the first to own our latest innovation. Pre-order [New Product Name] now and enjoy these amazing benefits:

Guaranteed availability on launch day
[Pre-order bonus, e.g., a 10% discount or free accessory]
Free shipping for a limited time

Click here [link] to pre-order [New Product Name] and experience the future of [industry or product category] before anyone else.

Don’t miss out,
[Your Company Name]

Now Live Copy Snippet Copied!

Subject Line: [New Product Name] is Now Live! Get Yours Today

Hi [Customer’s First Name],

Today’s the day! We’re proud to announce that [New Product Name] is now officially available. Experience the cutting edge of [industry or product category] by getting your hands on our latest product, featuring:

[Feature 1]
[Feature 2]
[Feature 3]

Head over to our online store [link] to purchase [New Product Name] and start enjoying the ultimate [industry or product category] experience.

Happy shopping,
[Your Company Name]

Chance to Explore Copy Snippet Copied!

Subject Line: Have You Tried [New Product Name] Yet?

Dear [Customer’s First Name],

It’s been a week since we launched [New Product Name], and the response has been amazing!

We’re reaching out to see if you’ve had a chance to explore our latest innovation. If not, don’t worry – there’s still time to get in on the action.

Visit our website [link] to learn more about [New Product Name] and its game-changing features:

[Feature 1]
[Feature 2]
[Feature 3]
Don’t miss out on this opportunity to upgrade your [industry or product category] experience.

Best regards,
[Your Company Name]

Try it for yourself

With TextExpander, you can store and quickly expand full email templates, email addresses, and more anywhere you type. That means you’ll never have to misspell, memorize, or type the same things over and over again.

Subject Line: [Teaser] Something Exciting is on the Way... <br> <br>Hi [Customer's First Name], <br> <br>Are you ready for a game-changer? We've been working tirelessly behind the scenes to create something special for you, and we can't wait to share it with you. <br> <br>Keep an eye on your inbox because in just a few days, we'll be revealing our latest innovation that's going to revolutionize your [industry or product category] experience. <br> <br>Trust us; you won't want to miss this! <br> <br>Stay tuned, <br>[Your Company Name]
Subject Line: Introducing [New Product Name]: Experience the Future of [Industry/Product Category] <br> <br>Dear [Customer's First Name], <br> <br>The moment has arrived! We're thrilled to introduce our newest product, [New Product Name]. This groundbreaking innovation promises to redefine your [industry or product category] experience with its unique features: <br> <br>[Feature 1] <br>[Feature 2] <br>[Feature 3] <br> <br>Visit our website [link] to learn more about [New Product Name] and explore how it can transform your life. <br> <br>Welcome to the future, <br>[Your Company Name]
Subject Line: Pre-Order Alert: Be the First to Own [New Product Name]! <br> <br>Hello [Customer's First Name], <br> <br>The future is here, and it's called [New Product Name]! We're giving you an exclusive opportunity to be among the first to own our latest innovation. Pre-order [New Product Name] now and enjoy these amazing benefits: <br> <br>Guaranteed availability on launch day <br>[Pre-order bonus, e.g., a 10% discount or free accessory] <br>Free shipping for a limited time <br> <br>Click here [link] to pre-order [New Product Name] and experience the future of [industry or product category] before anyone else. <br> <br>Don't miss out, <br>[Your Company Name]
Subject Line: [New Product Name] is Now Live! Get Yours Today <br> <br>Hi [Customer's First Name], <br> <br>Today's the day! We're proud to announce that [New Product Name] is now officially available. Experience the cutting edge of [industry or product category] by getting your hands on our latest product, featuring: <br> <br>[Feature 1] <br>[Feature 2] <br>[Feature 3] <br> <br>Head over to our online store [link] to purchase [New Product Name] and start enjoying the ultimate [industry or product category] experience. <br> <br>Happy shopping, <br>[Your Company Name]
Subject Line: Have You Tried [New Product Name] Yet? <br> <br>Dear [Customer's First Name], <br> <br>It's been a week since we launched [New Product Name], and the response has been amazing! <br> <br>We're reaching out to see if you've had a chance to explore our latest innovation. If not, don't worry - there's still time to get in on the action. <br> <br>Visit our website [link] to learn more about [New Product Name] and its game-changing features: <br> <br>[Feature 1] <br>[Feature 2] <br>[Feature 3] <br>Don't miss out on this opportunity to upgrade your [industry or product category] experience. <br> <br>Best regards, <br>[Your Company Name]

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