Effective & Relevant LinkedIn Sales Outreach with Text Snippets

Updated: August 28, 2023

LinkedIn has become crucial for businesses to connect with potential clients and partners. Let’s dive into the tactics for creating relevant, impactful LinkedIn outreach efforts, and how to maximize the use of text snippets. The challenge lies in finding the right balance between efficiency and personalization.

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Keeping scaled outreach relevant on LinkedIn

Relevance is the key to successful sales outreach. It signifies a deep understanding of your prospect’s needs, interests, and goals, fostering a connection beyond the transactional nature of sales. Yet, the quest for efficiency often leads to depersonalization, a common pitfall that undermines the effectiveness of outreach efforts.

One practical solution to this challenge lies in using templates that give general structure to your communication– but require personalization to complete the message. However, it’s important to understand that templates should not be a tool for automation but rather a blueprint for real connection. They can drive efficiency without sacrificing the personal touch that makes your outreach relevant and impactful.

Snippets you can use for LinkedIn sales outreach

Let’s explore a few snippet examples designed for outreach on LinkedIn.

Introduction & Value Proposition

Subject: Shared Interests and Potential Collaboration
Hello [Recipient’s Name],

I hope this message finds you well. My name is [Your Name] and I’m with [Your Company Name]. I recently came across your profile and I was impressed by your extensive experience in [Recipient’s Industry/Role].

I believe there could be great synergy between what we’re doing at [Your Company] and your work at [Prospect’s Company]. We help individuals at companies like yours to [briefly describe your solution or product]. We’re proud to say that we’ve helped our customers achieve [share a specific achievement or case study].

I’d love to find time for a brief call to discuss any potential ways we can add value to your current processes. Would you be available next week for a quick chat?

[Your Name]

Subject: Exploring Opportunities for Growth

Hi [Recipient’s Name],

I’ve been following your company’s progress and I’m intrigued by [mention something specific about their company or their work]. As a [Your Role] at [Your Company], I see many parallels in our work.

I would greatly appreciate the opportunity to connect with you and discuss some of the innovative strategies we’ve implemented that have led to [mention a significant accomplishment or key milestone].

Could we schedule a brief discussion sometime next week? I’m confident that we could both benefit from sharing insights.

Thanks in advance,
[Your Name]

Personal Outreach on Shared Content

Subject: Inspired by Your Recent Post

Hello [Recipient’s Name],

I recently read your post on [topic of the post] and it resonated strongly with me. Your insights into [specific detail about the post] were particularly impactful.

My company, [Your Company Name], has been working on [explain your product/service] that aligns with your interests. I believe that there is great potential for collaboration and mutual growth.

Would you be open to a short conversation to explore this further? I’m flexible with my schedule and would be happy to accommodate yours.

Looking forward to your response,
[Your Name]

Explore similar templates from these reference pages to maximize your sales efficiency: Sales Introduction Emailand Sales Prospect Email. For a full list of useful text snippets to consider, be sure to check out the full list here in our template gallery.

How tools like TextExpander can help

One of the benefits of using a tool like TextExpander is it can help manage the usage of text snippets like the ones described above across devices, employees, and entire teams.

In addition to empowering all of your teammates with these snippets, a library of text templates also provides a shared database for your entire team to leverage. This way, everyone’s on the same page, and your outreach stays cohesive.

Are you ready for your team to deliver scalable, personalized outreach on LinkedIn and beyond? Learn more about TextExpander for Sales Teams and consider signing up for a free, 30-day trial today: https://textexpander.com/get-started.


What is TextExpander

Improve your efficiency with TextExpander by storing and instantly accessing sales pitch templates, product descriptions, and contact details and access them anywhere you type. Say goodbye to misspellings, memorization, or repetitive typing of the same pitches and follow-ups. See for yourself here:

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Try it for yourself

With TextExpander, you can store and quickly expand full email templates, email addresses, and more anywhere you type. That means you’ll never have to misspell, memorize, or type the same things over and over again.

Subject: [Prospect's Name], here's your DEAL summary from our meeting <br> <br>Hi [Prospect's Name], <br> <br>Thanks for your time during our meeting. As promised, here's a summary of the DEAL we discussed: <br> <br>D - Deliverables: [List deliverables] <br>E - Expectations: [List expectations] <br>A - Agreements: [List agreements] <br>L - Launch date: [Proposed launch date] <br> <br>Please review the DEAL and let me know if you have any questions or concerns. Looking forward to moving forward together! <br> <br>Best, <br>[Your Name]
Subject: [Prospect's Name], discover how [Your Solution] transformed [Client's Name]'s business <br> <br>Hi [Prospect's Name], <br> <br>I hope you're doing well. I wanted to share a success story that demonstrates the value of [Your Solution]: [Link to case study or blog post]. <br> <br>This case study highlights how [Your Solution] helped [Client's Name] achieve [specific results or benefits]. I believe it's relevant to your business and could inspire new ideas for our collaboration. <br> <br>Let me know if you have any questions or would like to discuss further. <br> <br>Best, <br>[Your Name]
Subject: [Prospect's Name], meet [Team Member's Name] from [Your Company] <br> <br>Hi [Prospect's Name], <br> <br>I'd like to introduce you to [Team Member's Name], our [Job Title]. [Team Member's Name] has extensive experience in [relevant industry or skillset] and can provide valuable insights for your business. <br> <br>[Team Member's Name], meet [Prospect's Name] from [Prospect's Company]. We recently had a great meeting discussing [Your Solution] and how it could benefit their organization. <br> <br>Feel free to connect and explore synergies. I'm confident that [Team Member's Name] can help address any concerns or questions you may have. <br> <br>Best, <br>[Your Name]
Subject: [Prospect's Name], updates on [Your Solution] <br> <br>Hi [Prospect's Name], <br> <br>I hope you're doing well. Since we last spoke, we've made some updates to [Your Solution] that I think you'll find interesting. [Briefly mention the updates or attach relevant information.] <br> <br>If you'd like to discuss these updates or revisit our previous conversation, please let me know. I'm here to help. <br> <br>Best, <br>[Your Name]
Subject: [Prospect's Name], still interested in [Your Solution]? <br> <br>Hi [Prospect's Name], <br> <br>Just a quick note to check if you're still considering [Your Solution]. If you have any questions or need more information, please let me know. I'm here to help. <br> <br>Best, <br>[Your Name]

Work smarter.

With TextExpander, you can store and quickly expand snippets anywhere you type. That means you'll never have to misspell, memorize, or type the same things over and over, ever again.


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