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SEO Copywriter, 100% Remote

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Job Description

Who is TextExpander?

We’re a growing team of over 40 individuals working remotely across 11 time zones and toward a common vision: a world where businesses and individuals can fully connect with others through efficient and personal communication.

The job:

As the SEO Copywriter for TextExpander, you’ll be responsible for researching, writing, editing, and uploading multiple blog posts per week, while also optimizing the existing content on our blog and site.

This position requires a balance between technical and creative thinking: it’s based in research, but enhanced by out-of-the box brainstorming and content production. You have experience doing keyword research, finding gaps in the market, competitive content analysis, writing optimized copy, and tracking results.

You will report to the VP of Marketing, and collaborate closely with her to spot areas for SEO improvement throughout the site; then you’ll run with the directive to produce copy that optimizes our site and blog, while staying true to the TextExpander voice. Your grammar skills are infallible.

If you:

  • ✍️ Are a master at writing and could do a better job writing this job description than we did

  • 💹 Love exploring Moz (or other SEO tools) to dive into keyword research

  • 🧠 Have a knack for brainstorming, writing, and optimizing blog, web, sponsored, and social content

  • 📝 Write in a tone that’s both informative and accessible, while keeping keywords top of mind

  • 🔎 Enjoy looking back on old blog posts to check their performance, and updating them to drive even stronger results

We want to talk to you!

The specifics:

Research: Before jumping into any content creation, you’ve thoroughly explored the keyword opportunities within the market to inform your writing.

You have experience:

  • Using Moz (or another SEO tool) and Google Analytics to check current keyword rankings.

  • Conducting keyword, competitor, and SERP research.

  • Collaborating to develop a strategy to focus optimization efforts.

  • Executing a keyword strategy, including choosing specific keywords, identifying keyword opportunities within existing content, and making sure that all pages have unique titles and meta descriptions.

Writing: You’re a writer at heart, excited that each day you’ll be writing blog posts and other optimized content to be featured throughout the TextExpander blog, site, and social.

You have experience:

  • Writing engaging blog, web, sponsored, and social content that aligns to a bigger picture strategy.

  • Meeting the customer where they are by speaking their language (in terms of tone and formality).

  • Perfecting the story, structure, and grammar of every piece of content you write.

  • Optimizing existing content to better align with SEO goals.

  • Uploading blog posts into WordPress.

Evaluating: After writing blog posts, you take pride in watching organic traffic numbers go up (and compiling the data into a report), and when they don’t, iterate. We support testing, and know that things won’t all be perfect on the first try - what’s important is striving for continuous improvement.

You have experience:

  • Diving deep into Google Analytics to evaluate content performance.

  • Examining metrics such as pageviews, bounce rates, traffic sources, and more.

  • Developing reporting structures that measure the performance of your content.


Job Requirements

Needed for the job:

  • 3+ years of SEO copywriting experience (ideally in B2B SaaS).

  • A great attitude and an eagerness to learn and solve problems.

  • Exceptional writing and editing skills, with an eye for creativity and detail.

  • Experience with tools such as Moz, WordPress, and Google Analytics.

  • A mindset of testing, measuring, learning, and evolving.

  • Willingness to jump into projects to help team members from any department.

  • High-speed, reliable Internet connection.

Preferred for the job:

  • College education.

  • 2+ years working remotely.

  • Strong interest in productivity / working smarter.

  • Passion for your work and self-motivation.

Why you should join the TextExpander team:

We live our values every day, not just post them on the wall and forget about them. Instead, you'll hear our team members saying things like "yay for failing" on a regular basis as their way of living out integrity, accountability, teamwork, and passion for the customer. Read more about how we do that here!

Work/life balance is a priority for our team — as an international team, asynchronous work is an essential part of how our company runs. Learn more about how we work.

We strongly embrace diversity, and highly encourage underrepresented minorities to apply, even if they're not sure they meet all qualifications.

Benefits:

  • High level of autonomy in your role

  • Motivated and creative teammates

  • Flexible schedule

  • Employment benefits:
    • Healthcare reimbursement plan (ICHRA plan)

    • Paid vacation and sick leave

    • 401(k) plan

    • Profit-sharing plan

    • Paid parental leave

    • Long-term disability insurance

  • Contract work also negotiable

  • Salary based on experience

The Fine Print:

TextExpander is headquartered in San Francisco, California, and develops productivity software for Mac, Windows, Chrome, iPhone, and iPad.

TextExpander provides equal employment opportunities (EEO) to all employees and applicants for employment. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.


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