Practical guides for marketing teams and the people who write for a brand. Learn how to build brand voice guidelines, keep messaging consistent across every channel, reuse approved copy, and use AI without losing your voice, with templates and Snippets you can put to work today.
Brand voice guidelines only work if people use them. See what to include, brand voice examples, and a template, then turn your voice into shared Snippets that stay on-brand everywhere your team types.
Copywriters can use TextExpander to reuse frequently used phrases, briefs, and formatting. See why text expansion fits copywriting work and get five ready-to-use Snippets from the TextExpander for Copywriters Public Group.
Sales and marketing teams share the same goal of converting leads into loyal customers. See five ways to structure both teams, from a clear org chart and strong managers to shared messaging and joint success metrics.
Mapping the customer journey helps close the gap between how you see your customer experience and how customers see it. Learn five benefits, from better onboarding to lower churn, and five steps to build your first map.
Onboarding email sequences set the tone for a new customer's first experience. Get six tips for building excitement, setting expectations, keeping steps small, and teaching customers what they actually need first.
