Positive Review Response Email Examples

Updated: February 16, 2024

Online customer reviews have become the lifeblood of businesses, often dictating their success or failure. While negative feedback tends to grab our attention, positive reviews can be equally powerful, shaping the brand's image and solidifying trust in the eyes of potential customers.

As important as it is to address negative comments, it is equally crucial for businesses to respond to positive reviews, acknowledging their satisfied customers and nurturing a sense of loyalty.

In this article, we provide examples of how to engage with affirmative feedback, so that your business can cultivate enduring relationships with customers and foster repeat patronage.

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5 Examples for a Brick & Mortar Business

In the following section, we delve into five distinct and inspiring examples of how brick and mortar businesses can effectively respond to positive customer feedback. Each example highlights a unique approach, demonstrating how businesses can connect with their customers on a personal level, show gratitude for their support, and create a lasting impression.

Thrilled for Your Great Experience Copy Snippet Copied!

Dear [Customer’s Name],

Thank you so much for taking the time to leave us this amazing review! We’re thrilled to hear that you had a great experience with us and look forward to serving you again soon.

Best regards,
[Your Business Name]

Delighted We Exceeded Your Expectations Copy Snippet Copied!

Hi [Customer’s Name],

We’re delighted to know that our team exceeded your expectations! Your kind words mean the world to us, and we can’t wait to share your compliments with them.

Looking forward to your next visit.

Warmest regards,
[Your Business Name]

Pleasure to Serve You Copy Snippet Copied!

Thank you, [Customer’s Name], for your wonderful review!

It’s always a pleasure to serve customers like you, and we’re glad that you enjoyed our products/services.

We hope to see you back soon!

Cheers,
[Your Business Name]

Thanks for Continued Support and Recommendation Copy Snippet Copied!

[Customer’s Name],

Your glowing review has put a smile on our faces!

Thank you for your continued support and for recommending us to others. We promise to keep delivering exceptional service.

See you soon,
[Your Business Name]

Thanks for Highlighting Customer Service Copy Snippet Copied!

Dear [Customer’s Name],

Thank you for highlighting our outstanding customer service in your review!

We’ll pass along your compliments to our team.

Look forward to serving you again soon!

Thanks,
[Your Business Name]

5 Examples for a Software Business

Next up, here are five examples that software companies can use when responding to positive customer feedback left on review sites like G2 and Capterra.

Impact on Your Daily Operations Copy Snippet Copied!

Hi [Customer’s Name],

We’re thrilled to hear that our software solution has made a positive impact on your daily operations!

Thank you for taking the time to share your experience. We’ll continue to innovate and provide exceptional support.

Best regards,
[Your Software Business Name]

Streamlined Workflow & Improved Productivity Copy Snippet Copied!

Dear [Customer’s Name],

Your wonderful feedback on our software means the world to us! We’re glad it has streamlined your workflow and improved your productivity.

Stay tuned for future updates and new features!

Warm regards,
[Your Software Business Name]

User-Friendly Solutions Copy Snippet Copied!

Hello [Customer’s Name],

We appreciate your kind words about our software! Our team is dedicated to providing user-friendly and effective solutions, and we’re happy that it shows.

We look forward to serving you with more enhancements soon.

Cheers,
[Your Software Business Name]

Importance to Our Growth Copy Snippet Copied!

[Customer’s Name],

Thank you for your glowing review! We’re delighted that our software has exceeded your expectations and made a difference in your work.

Your support and feedback are invaluable to our growth.

Best wishes,
[Your Software Business Name]

Motivation for Our Team Copy Snippet Copied!

Dear [Customer’s Name],

We’re so pleased to know that our software has been instrumental in your success. Your positive feedback serves as motivation for our team to keep raising the bar.

We can’t wait to share upcoming features with you!

Sincerely,
[Your Software Business Name]

5 Examples for an Ecommerce Business

Engaging with customers can enhance brand reputation, increase customer loyalty and simply encourage more reviews. Toward those ends, here are five ways an Ecommerce company can respond to positive product reviews.

Glowing Review With a Discount Offer Copy Snippet Copied!

Subject: Thank You for Your Glowing Review, [Customer Name]!

Dear [Customer Name],

Thank you so much for taking the time to leave such a fantastic review about your recent shopping experience with us! We’re thrilled to hear that you enjoyed our products and services. Your feedback is invaluable, and it motivates our team to continually strive for excellence.

As a token of our appreciation, we’d like to offer you a 10% discount on your next purchase. Simply use the code THANKYOU10 at checkout.

Thanks again for your support, and we look forward to serving you again soon!

Warm regards,
[Your Ecommerce Business Name]

5-Star Review With Request for Product Photo Copy Snippet Copied!

Subject: We Appreciate Your 5-Star Review, [Customer Name]!

Hi [Customer Name],

We couldn’t be happier to read your 5-star review about our ecommerce store! Your kind words about our product quality and customer service mean the world to us.

We’d love to feature your review on our website and social media channels. Would you be willing to share a photo of your purchase? If so, please reply to this email with the photo attached.

Thank you for your continued support, and we can’t wait to see you back at our store soon!

Best regards,
[Your Ecommerce Business Name]

Express Gratitude & Reward Points Copy Snippet Copied!

Subject: A Big Thank You from [Your Ecommerce Business Name]

Hello [Customer Name],

Our entire team at [Your Ecommerce Business Name] would like to express our gratitude for your lovely review. We take great pride in providing exceptional products and customer experiences, and it’s always rewarding to see our efforts appreciated.

As a small token of our thanks, we’ve added 100 reward points to your account. You can redeem them for discounts or exclusive products on your next visit.

We look forward to your next shopping experience with us!

Kind regards,
[Your Ecommerce Business Name]

We're Over the Moon & Social Share Copy Snippet Copied!

Subject: Your Review Made Our Day, [Customer Name]!

Hey [Customer Name],

Thank you for your amazing review! We are over the moon to know that our product exceeded your expectations and that you had a great experience shopping with us.

We would be grateful if you could share your review on our Facebook page or tag us in a post on Instagram using the hashtag #[YourBusinessName]. This helps us reach more customers like you who appreciate quality products and service.

Once again, thank you for your support, and we hope to see you soon!

Sincerely,
[Your Ecommerce Business Name]

Satisfaction is Top Priority & VIP Club Offer Copy Snippet Copied!

Subject: Thank You for Your Positive Feedback, [Customer Name]!

Dear [Customer Name],

We appreciate your recent review and are delighted to hear that you had a positive experience with our ecommerce business. Your satisfaction is our top priority, and we’re committed to providing the best possible products and services to our valued customers like you.

We’d like to invite you to join our VIP Club for exclusive access to special promotions, early product releases, and more. Click the link below to sign up and enjoy the benefits today!

[Link to VIP Club Signup]

Thank you for your support, and we look forward to your next visit!

Warmest regards,
[Your Ecommerce Business Name]

5 Examples for a Consumer Packaged Goods (CPG) Business

Finally, to build product loyalty and influence repeat purchases, here are five examples a consumer packaged goods (CPG) business can use to respond to positive reviews.

Brightens Day & Free Coupon Copy Snippet Copied!

Subject: Thank You for Your Wonderful Review, [Customer Name]!

Dear [Customer Name],

We’re incredibly grateful for your positive feedback about our [Product Name]! It’s always a pleasure to know that our commitment to quality and taste has made a difference in your daily life. Your review truly brightens our day.

As a token of appreciation, we’d like to offer you a coupon for a free [Product Name] on your next purchase. Simply use the code FREESAMPLE at checkout.

Thanks again for your support, and we look forward to continuing to serve you with our delicious products!

Best regards,
[Your CPG Business Name]

Glowing Review & Social Share Copy Snippet Copied!

Subject: Your Review Made Us Smile, [Customer Name]!

Hi [Customer Name],

We’re thrilled to read your glowing review of our [Product Name]! Knowing that you enjoyed the taste and found our product convenient makes our team’s hard work all worthwhile.

We’d be grateful if you could share your review on our Facebook page or tag us in a post on Instagram using the hashtag #[YourBusinessName]. Your recommendation helps other customers discover and enjoy our products.

Thank you for being a loyal customer, and we can’t wait to delight you with more delicious products in the future!

Warm regards,
[Your CPG Business Name]

Inspire Our Team & Club Offer Copy Snippet Copied!

Subject: A Heartfelt Thank You from [Your CPG Business Name]

Hello [Customer Name],

We’d like to express our sincere gratitude for your fantastic review of our [Product Name]. Your kind words about the taste and quality of our product mean a lot to us and inspire our team to continue innovating and improving.

To show our appreciation, we’d like to invite you to join our exclusive Taste Testers Club, where you’ll have the opportunity to try new products before they hit the shelves and provide valuable feedback. Click the link below to sign up today!

[Link to Taste Testers Club Signup]

Thank you for your continued support, and we’re excited to have you on board!

With appreciation,
[Your CPG Business Name]

Testimonial Request & Gift Offer Copy Snippet Copied!

Subject: Your Positive Review Warmed Our Hearts, [Customer Name]!

Hey [Customer Name],

We were absolutely delighted to read your lovely review of our [Product Name]. Knowing that our products make a positive impact on your life is the driving force behind everything we do.

We’d love to hear more about your experience and how our product fits into your daily routine. If you’re interested, please reply to this email with a short video or written testimonial. Selected testimonials will be featured on our website and social media channels, and participants will receive a special thank-you gift.

Thank you for your support, and we look forward to hearing your story!

Best wishes,
[Your CPG Business Name]

Motivation for Our Team & Reward Points Offer Copy Snippet Copied!

Subject: Thank You for Sharing Your Experience, [Customer Name]!

Dear [Customer Name],

We truly appreciate your wonderful review of our [Product Name]. It’s a great source of motivation for our team to know that our customers enjoy our products and find them useful.

As a way to say thank you, we’ve added 50 reward points to your account, which you can redeem for discounts or free products on your next purchase. Log in to your account to check your rewards balance and start saving today.

Thanks again for your kind words, and we look forward to serving you with more high-quality products in the future!

Yours sincerely,
[Your CPG Business Name]

Examples by Star Rating

5 Stars

Responding to a 5-star Review Copy Snippet Copied!

Thank you for the fantastic 5-star review, [Customer Name]! We’re thrilled you enjoyed [specific aspect of service/product, if mentioned] and had a great experience with us. Your support means the world to our team. Looking forward to welcoming you back soon!

Best, [Your Name] & the [Your Company/Service Name] Team

Responding to a 5-star Review (More Specific/Excited) Copy Snippet Copied!

Dear [Customer Name],

Wow! Thanks for the glowing review and for giving us a perfect score. We’re so glad you had a positive experience. Thank you for stopping in and [talking/buying a product/purchasing a program] Can’t wait to see you again at [Your Company/Service Name]!

Cheers, [Your Name]

5-star Review with No Comment Copy Snippet Copied!

Thank you for the 5-star rating, [Customer’s Name]! We’re delighted to see your high satisfaction level but would love to hear more about your experience. Could you share what we did right and where we can improve? Your feedback is crucial for us to continue providing top-notch service. Looking forward to hearing from you!

Best regards, [Your Name] at [Your Company/Service Name]

4 Stars

Responding to a 4-star Review Copy Snippet Copied!

Thank you for your 4-star review! We’re delighted to hear you enjoyed your experience with us. Your feedback is invaluable as we strive to improve and deliver the best service possible. We’d love to hear how we can make your next visit a 5-star experience. Looking forward to welcoming you back soon!

Hope to see you again soon,
[Your Business Name]

4-star Review with No Comment Copy Snippet Copied!

Dear [Customer Name],

Thank you for your 4-star review! We’re glad to know you had a positive experience with us. We’re always looking to provide the best service possible, so we’d appreciate hearing what we did well and how we could make your next visit a 5-star experience. Your feedback is invaluable to us. Hope to hear from you soon!

Warm regards, [Your Name] at [Your Company/Service Name]

4-star Review Response (Specific Criticisms) Copy Snippet Copied!

Thank you so much for the 4-star review! We’re thrilled to hear you had a great experience with us. Your satisfaction is our top priority, and we’re eager to [Customerr’s recommendation] to turn your next visit into a 5-star experience. Please come back soon. We’re committed to making things perfect for you, and we’re excited to see you again!

Best wishes, [Your Name] at [Your Company/Service Name]

3 Stars

Responding to a Review with a High Score, but with Some Negative/Constructive Feedback Copy Snippet Copied!

Thank you for your valuable feedback and high rating. We’re glad you found aspects of our service to be positive, but we’re sorry to hear about the issues you encountered. Your satisfaction is crucial to us, and we’re committed to addressing these concerns. Could you please share more details with our team? We’re eager to make things right and improve your experience.

3-star Review with No Comment Copy Snippet Copied!

Thank you for taking the time to leave us a 3-star rating. We’re always striving to deliver the best experience possible, and we’d love to know how we can improve. If you have a moment, please share your thoughts on what we did well and where we fell short. Your feedback is crucial in helping us enhance our service. We hope to have the opportunity to serve you again and earn those extra stars.

Best, [Your Name] at [Your Company/Service Name]

3-star Review with Confirmation That You Will Improve Copy Snippet Copied!

Thank you for sharing your feedback with a 3-star review. We’re sorry to hear that your experience didn’t entirely meet your expectations. We are committed to providing the best service and would appreciate the opportunity to learn more about any specific issues you encountered. Your feedback is invaluable to us as it helps us identify areas for improvement. Please rest assured, we are taking steps to address and resolve these concerns to ensure a better experience for all our customers in the future. We hope to have the chance to welcome you back and deliver a 5-star experience.

Warm regards, [Your Name] at [Your Company/Service Name]

Other Scenarios

Specific Employee Interaction Copy Snippet Copied!

Dear [Customer Name],

Thank you so much for your kind words about [Employee Name]. We’re thrilled to hear about your positive experience! Our team strives to provide exceptional service, and it’s rewarding to know that [Employee Name]’s efforts made a difference. We’ll be sure to pass along your compliments.

Looking forward to serving you again soon.
Warm regards,
[Company Name]

Thanking for a Recommendation Copy Snippet Copied!

Thank you so much for your wonderful review and for recommending our service to a friend! We’re thrilled to hear that you had such a positive experience with us that you felt confident in sharing our service with others. Word-of-mouth recommendations like yours are incredibly valuable to us. We’re committed to continuing to provide the high-quality service that earned your recommendation. We look forward to serving both you and your friends in the future!

Best wishes, [Your Name] at [Your Company/Service Name]

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Dear [Customer's Name], <br> <br>Thank you so much for taking the time to leave us this amazing review! We're thrilled to hear that you had a great experience with us and look forward to serving you again soon. <br> <br>Best regards, <br>[Your Business Name] <br>Thank you so much for taking the time to leave us this amazing review! We're thrilled to hear that you had a great experience with us and look forward to serving you again soon. <br> <br>Best regards, <br>[Your Business Name]
<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;Hello [Customer's Name],\n\nWe appreciate your kind words about our software! Our team is dedicated to providing user-friendly and effective solutions, and we're happy that it shows.\n\nWe look forward to serving you with more enhancements soon.\n\nCheers,\n[Your Software Business Name]&quot;}" data-sheets-userformat="{&quot;2&quot;:961,&quot;3&quot;:{&quot;1&quot;:0},&quot;9&quot;:0,&quot;10&quot;:2,&quot;11&quot;:4,&quot;12&quot;:0}">Hello [Customer's Name],</span> <br> <br>We appreciate your kind words about our software! Our team is dedicated to providing user-friendly and effective solutions, and we're happy that it shows. <br> <br>We look forward to serving you with more enhancements soon. <br> <br>Cheers, <br>[Your Software Business Name]
<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;Subject: Thank You for Your Glowing Review, [Customer Name]!\n\nDear [Customer Name],\n\nThank you so much for taking the time to leave such a fantastic review about your recent shopping experience with us! We're thrilled to hear that you enjoyed our products and services. Your feedback is invaluable, and it motivates our team to continually strive for excellence.\n\nAs a token of our appreciation, we'd like to offer you a 10% discount on your next purchase. Simply use the code THANKYOU10 at checkout.\n\nThanks again for your support, and we look forward to serving you again soon!\n\nWarm regards,\n[Your Ecommerce Business Name]&quot;}" data-sheets-userformat="{&quot;2&quot;:961,&quot;3&quot;:{&quot;1&quot;:0},&quot;9&quot;:0,&quot;10&quot;:2,&quot;11&quot;:4,&quot;12&quot;:0}">Subject: Thank You for Your Glowing Review, [Customer Name]!</span> <br> <br>Dear [Customer Name], <br> <br>Thank you so much for taking the time to leave such a fantastic review about your recent shopping experience with us! We're thrilled to hear that you enjoyed our products and services. Your feedback is invaluable, and it motivates our team to continually strive for excellence. <br> <br>As a token of our appreciation, we'd like to offer you a 10% discount on your next purchase. Simply use the code THANKYOU10 at checkout. <br> <br>Thanks again for your support, and we look forward to serving you again soon! <br> <br>Warm regards, <br>[Your Ecommerce Business Name]
<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;Subject: Your Positive Review Warmed Our Hearts, [Customer Name]!\n\nHey [Customer Name],\n\nWe were absolutely delighted to read your lovely review of our [Product Name]. Knowing that our products make a positive impact on your life is the driving force behind everything we do.\n\nWe'd love to hear more about your experience and how our product fits into your daily routine. If you're interested, please reply to this email with a short video or written testimonial. Selected testimonials will be featured on our website and social media channels, and participants will receive a special thank-you gift.\n\nThank you for your support, and we look forward to hearing your story!\n\nBest wishes,\n[Your CPG Business Name]&quot;}" data-sheets-userformat="{&quot;2&quot;:961,&quot;3&quot;:{&quot;1&quot;:0},&quot;9&quot;:0,&quot;10&quot;:2,&quot;11&quot;:4,&quot;12&quot;:0}">Subject: Your Positive Review Warmed Our Hearts, [Customer Name]!</span> <br> <br>Hey [Customer Name], <br> <br>We were absolutely delighted to read your lovely review of our [Product Name]. Knowing that our products make a positive impact on your life is the driving force behind everything we do. <br> <br>We'd love to hear more about your experience and how our product fits into your daily routine. If you're interested, please reply to this email with a short video or written testimonial. Selected testimonials will be featured on our website and social media channels, and participants will receive a special thank-you gift. <br> <br>Thank you for your support, and we look forward to hearing your story! <br> <br>Best wishes, <br>[Your CPG Business Name]

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