Customer Referral Email Templates

Updated: October 10, 2023

Leveraging existing customer relationships to generate new leads and drive growth is a valuable strategy for companies of all sizes. One of the most effective ways to tap into this potential is by implementing a customer referral program. However, crafting the perfect email to engage and incentivize customers to refer their friends, family, or business contacts can be challenging.

In this article, we provide a collection of email templates specifically designed to help companies generate customer referrals. These templates, carefully crafted to communicate the benefits of the referral program while expressing genuine appreciation for your customers' loyalty and support, can be easily customized to suit your unique brand identity and referral program specifics.

Get ready to supercharge your customer acquisition efforts with these tried-and-tested referral email templates.

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Examples for Business-to-Consumer (B2C) Companies

Participate in Our New Referral Program

Subject: Share the Love and Get Rewarded – Our Referral Program is Here!

Dear [Customer’s Name],

As a valued customer, your support and satisfaction are our top priorities. If you’ve enjoyed your experience with us, we’d like to invite you to participate in our new referral program and earn rewards for spreading the word!

For every friend or family member you refer to us who makes a purchase, you’ll receive a $25 gift card as a thank you for sharing the love. And to sweeten the deal, your referred friend will also get a 10% discount on their first purchase.

To participate, simply forward this email to your friends and ask them to mention your name when they make their purchase.

Thank you for your continued support and for helping us grow our community.

Best regards,

[Your Name]
[Your Title]
[Your Company]

Exclusive Discount for You and a Friend

Subject: Refer a Friend and Save on Your Next Purchase

Dear [Customer’s Name],

We hope you’ve been enjoying our products and services. As a token of our appreciation, we’d like to offer you an exclusive discount on your next purchase – and all you have to do is help us spread the word about our business!

When you refer a friend who makes a purchase, you’ll receive a 20% discount on your next order. Plus, your friend will enjoy a 15% discount on their first order with us.

To get started, simply share this unique referral link with your friends: [Referral Link]

Thank you for being a loyal customer, and we look forward to continuing to serve you.

Warm regards,

[Your Name]
[Your Title]
[Your Company]

Subject: Help Us Grow and Enjoy Exclusive Benefits

Dear [Customer’s Name],

As a valued member of our community, we would be honored if you would consider referring friends or family members to our business. To show our appreciation for your support, we have created a special referral program just for you.

For each successful referral you make, you’ll earn points that can be redeemed for exclusive rewards, such as discounts, free products, or gift cards. Your referred friends will also receive a welcome gift when they make their first purchase.

To join the referral program, simply sign up here: [Referral Program Registration Link]

Thank you for your ongoing support, and we look forward to welcoming more amazing customers like you into our community.

Best wishes,

[Your Name]
[Your Title]
[Your Company]

Subject: You’ve Been Invited to Our Exclusive Referral Club

Dear [Customer’s Name],

We are excited to invite you to join our exclusive Referral Club! As a member of this club, you’ll have the opportunity to earn fantastic rewards while helping us introduce our products and services to more people.

For every new customer you refer who completes a purchase, you’ll receive a $50 credit towards your next order. Your friends will also benefit from a 15% discount on their first purchase.

To join our Referral Club, please click the link below and fill out the registration form:

[Referral Club Registration Link]

Thank you for your continued support, and we look forward to celebrating your referrals with you.

Sincerely,

[Your Name]
[Your Title]
[Your Company]

Subject: Share Your Experience and Win a Special Prize

Dear [Customer’s Name],

We’re excited to announce our “Share Your Experience” contest! If you’ve had a great experience with our products or services, we’d love for you to share it with your friends and family.

To enter the contest, simply refer a friend to our business using the referral form here: [Referral Form Link]. When your friend makes their first purchase, you’ll be entered to win a special prize valued at $100!

The more friends you refer, the more chances you have to win. Plus, as a bonus, each friend you refer will receive a 10% discount on their first purchase with us.

The contest runs until [End Date], and the winner will be announced on our social media channels on [Announcement Date]. Don’t miss this opportunity to share your experience and win a fantastic prize!

To stay up to date on the contest, be sure to follow us on Facebook, Instagram, and Twitter. Good luck, and thank you for your continued support.

Best of luck,

[Your Name]
[Your Title]
[Your Company]

Examples for Business-to-Business (B2B) Companies

Subject: Unlock Rewards with Our B2B Referral Program

Dear [Customer’s Name],

We truly appreciate your business and the trust you have placed in our products and services. As a valued partner, we would like to invite you to participate in our exclusive B2B Referral Program.

For each successful referral you make to another business, you will receive a $200 credit towards your next purchase or service renewal. Additionally, the company you refer will receive a 10% discount on their first order.

To get started, simply forward this email to your business contacts and ask them to mention your company’s name when placing their order or contacting our sales team.

Thank you for your continued support and for helping us expand our network of satisfied clients.

Best regards,

[Your Name]
[Your Title]
[Your Company]

Subject: Collaborate and Save with Our B2B Referral Initiative

Dear [Customer’s Name],

We hope you’ve been enjoying the benefits of our products and services. As a token of our appreciation for your partnership, we’d like to offer you an exclusive discount – all you have to do is introduce us to other businesses that could benefit from our offerings.

When you refer a business that signs up for our services, you’ll receive a 15% discount on your next invoice. Plus, the referred business will enjoy a 10% discount on their first order.

To participate, simply share this unique referral link with your business contacts: [Referral Link]

We look forward to continuing our collaboration and offering exceptional value to your business network.

Warm regards,

[Your Name]
[Your Title]
[Your Company]

Subject: Join Our B2B Referral Network for Exclusive Perks

Dear [Customer’s Name],

We are thrilled to invite you to become part of our B2B Referral Network. This program is designed to reward you for introducing our products and services to other businesses, while also offering them a warm welcome with special benefits.

For each successful referral, you’ll earn points that can be redeemed for exclusive rewards, such as service upgrades, additional features, or even cashback. The referred business will also receive a welcome gift when they sign up for our services.

To join our B2B Referral Network, simply register here: [Referral Program Registration Link]

Thank you for your ongoing support and for helping us grow our family of satisfied clients.

Best wishes,

[Your Name]
[Your Title]
[Your Company]

Subject: Boost Your Business with Our B2B Referral Partnership

Dear [Customer’s Name],

We are excited to announce our new B2B Referral Partnership program, designed to strengthen our collaboration while expanding our reach to other businesses in need of our services.

By referring other businesses to us, you’ll receive a commission of 5% on their first year’s total contract value. In addition, the businesses you refer will enjoy a 5% discount on their first order, making it a win-win situation for everyone involved.

To get started, please click the link below to access your personalized referral dashboard:

[Referral Dashboard Link]

Thank you for your continued support, and we look forward to fostering even stronger partnerships with your help.

Sincerely,

[Your Name]
[Your Title]
[Your Company]

Subject: Share the Benefits and Grow Together with Our B2B Referral Program

Dear [Customer’s Name],

As we strive to enhance our products and services, we recognize the power of collaboration and the value of strong business relationships. That’s why we’ve created our B2B Referral Program, which allows you to share the benefits of our offerings with other businesses while enjoying exclusive rewards.

For every business you refer that signs up for our services, you’ll receive a $100 Amazon gift card as a token of our appreciation. Additionally, the referred business will receive a 10% discount on their first order, making it an attractive offer for them as well.

To participate in our B2B Referral Program, please follow these simple steps:

Share this referral link with your business contacts: [Referral Link]
Encourage them to mention your company’s name during the signup process.
Once the referred business signs up and completes their first order, you’ll receive your $100 Amazon gift card.
We believe that by sharing the benefits and growing together, we can build a thriving business community and create lasting partnerships.

Thank you for your support and for helping us extend our network of satisfied clients.

Best regards,

[Your Name]
[Your Title]
[Your Company]

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Subject: Share the Love and Get Rewarded – Our Referral Program is Here! <br> <br>Dear [Customer's Name], <br> <br>As a valued customer, your support and satisfaction are our top priorities. If you've enjoyed your experience with us, we'd like to invite you to participate in our new referral program and earn rewards for spreading the word! <br> <br>For every friend or family member you refer to us who makes a purchase, you'll receive a $25 gift card as a thank you for sharing the love. And to sweeten the deal, your referred friend will also get a 10% discount on their first purchase. <br> <br>To participate, simply forward this email to your friends and ask them to mention your name when they make their purchase. <br> <br>Thank you for your continued support and for helping us grow our community. <br> <br>Best regards, <br> <br>[Your Name] <br>[Your Title] <br>[Your Company]
Subject: Help Us Grow and Enjoy Exclusive Benefits <br> <br>Dear [Customer's Name], <br> <br>As a valued member of our community, we would be honored if you would consider referring friends or family members to our business. To show our appreciation for your support, we have created a special referral program just for you. <br> <br>For each successful referral you make, you'll earn points that can be redeemed for exclusive rewards, such as discounts, free products, or gift cards. Your referred friends will also receive a welcome gift when they make their first purchase. <br> <br>To join the referral program, simply sign up here: [Referral Program Registration Link] <br> <br>Thank you for your ongoing support, and we look forward to welcoming more amazing customers like you into our community. <br> <br>Best wishes, <br> <br>[Your Name] <br>[Your Title] <br>[Your Company]
Subject: Share Your Experience and Win a Special Prize <br> <br>Dear [Customer's Name], <br> <br>We're excited to announce our ""Share Your Experience"" contest! If you've had a great experience with our products or services, we'd love for you to share it with your friends and family. <br> <br>To enter the contest, simply refer a friend to our business using the referral form here: [Referral Form Link]. When your friend makes their first purchase, you'll be entered to win a special prize valued at $100! <br> <br>The more friends you refer, the more chances you have to win. Plus, as a bonus, each friend you refer will receive a 10% discount on their first purchase with us. <br> <br>The contest runs until [End Date], and the winner will be announced on our social media channels on [Announcement Date]. Don't miss this opportunity to share your experience and win a fantastic prize! <br> <br>To stay up to date on the contest, be sure to follow us on Facebook, Instagram, and Twitter. Good luck, and thank you for your continued support. <br> <br>Best of luck, <br> <br>[Your Name] <br>[Your Title] <br>[Your Company]
Subject: Collaborate and Save with Our B2B Referral Initiative <br> <br>Dear [Customer's Name], <br> <br>We hope you've been enjoying the benefits of our products and services. As a token of our appreciation for your partnership, we'd like to offer you an exclusive discount – all you have to do is introduce us to other businesses that could benefit from our offerings. <br> <br>When you refer a business that signs up for our services, you'll receive a 15% discount on your next invoice. Plus, the referred business will enjoy a 10% discount on their first order. <br> <br>To participate, simply share this unique referral link with your business contacts: [Referral Link] <br> <br>We look forward to continuing our collaboration and offering exceptional value to your business network. <br> <br>Warm regards, <br> <br>[Your Name] <br>[Your Title] <br>[Your Company]
Subject: Boost Your Business with Our B2B Referral Partnership <br> <br>Dear [Customer's Name], <br> <br>We are excited to announce our new B2B Referral Partnership program, designed to strengthen our collaboration while expanding our reach to other businesses in need of our services. <br> <br>By referring other businesses to us, you'll receive a commission of 5% on their first year's total contract value. In addition, the businesses you refer will enjoy a 5% discount on their first order, making it a win-win situation for everyone involved. <br> <br>To get started, please click the link below to access your personalized referral dashboard: <br> <br>[Referral Dashboard Link] <br> <br>Thank you for your continued support, and we look forward to fostering even stronger partnerships with your help. <br> <br>Sincerely, <br> <br>[Your Name] <br>[Your Title] <br>[Your Company]

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