LinkedIn Sales Messages to Drive Prospect Responses

Updated: February 21, 2024

LinkedIn has become a powerhouse for professionals not just to connect, but to foster meaningful business relationships, leading to increased sales and partnerships. With over 1 billion users, the platform offers a vast network of potential clients and customers. However, the key to unlocking this potential lies in the art of crafting compelling sales messages.

This article delves into how to write effective LinkedIn sales messages, offers tips for success, and provides 38 unique templates for different scenarios to help you stand out and make genuine connections.

How to Write LinkedIn Sales Messages

Writing LinkedIn sales messages requires a blend of professionalism, personalization, and clarity. Start by researching your recipient to find common ground or relevant business needs. Your message should be concise, highlighting how your product or service can solve a specific problem they might have. Use a friendly tone and avoid jargon to make your message accessible.

Tips to Write Effective LinkedIn Sales Messages

  • Research Your Recipient: Understand their role, industry, and company to tailor your message.
  • Review Their Profile and Activity: Look for recent posts or shared articles to find talking points.
  • Personalize Your Greeting: Use the recipient’s name to make your message feel more personal.
  • Be Concise: Keep your message short and to the point to respect your recipient’s time.
  • Highlight Mutual Connections: Mentioning a mutual connection can increase your credibility and capture the recipient’s interest.
  • Focus on Their Needs: Emphasize how your offering can benefit them, rather than just describing your product or service.
  • Include a Clear Call to Action: Be clear about what you want the recipient to do next, whether it’s to schedule a call, visit your website, or simply reply to your message.

38 LinkedIn Sales Message Templates for Different Scenarios

Introduction with a Mutual Connection:

Both Connected to Mutual Copy Snippet Copied!

Hi [Name], I noticed we’re both connected to [Mutual Connection]. I’ve been following your work on [Topic] and am impressed. I believe our [Product/Service] could help you with [Specific Need]. Would you be open to a quick chat?

Mutual Mentioned Your Work Copy Snippet Copied!

Hi [Name], [Mutual Connection] mentioned your work in [Field], and I was intrigued. I think our [Product/Service] might align well with your current projects, especially around [Specific Need]. How about a brief chat to explore potential synergies?

Learned About Your Work Copy Snippet Copied!

Hello [Name], through [Mutual Connection], I’ve learned about your impressive work at [Company]. It sparked the idea that our solutions in [Area] could complement your efforts, particularly regarding [Challenge]. Could we discuss this further?

After a Networking Event:

Great Meeting You Copy Snippet Copied!

Hello [Name], it was great meeting you at [Event]. I’ve been thinking about our conversation on [Topic], and I wanted to share some insights that might help your team. Can we schedule a time to discuss this further?

Engaging Discussion at Event Copy Snippet Copied!

Hello [Name], after our engaging discussion at [Event], I’m convinced there’s potential for collaboration between our teams, especially concerning [Specific Topic]. Shall we schedule a follow-up call?

Responding to a Post or Article:

Read Your Recent Post Copy Snippet Copied!

Hi [Name], I read your recent post on [Topic] and found your insights valuable. It resonated with a solution we’ve developed for [Issue]. I’d love to exchange ideas. Are you available for a brief call next week?

Your Article was Thought-Provoking Copy Snippet Copied!

Hi [Name], your article on [Topic] was thought-provoking. It aligns with a challenge we’ve been solving through our [Product/Service], and I see an overlap in our approaches. Could we discuss this in a call?

Offering a Free Trial or Demo:

Offer a Free Trial/Demo Copy Snippet Copied!

Hello [Name], I’ve noticed your company is making strides in [Industry/Field]. Our [Product/Service] has helped similar companies achieve [Result]. I’d like to offer you a free trial/demo. When might be a good time for you?

Interested in a Personalized Demo Copy Snippet Copied!

Hi [Name], given your role in [Industry], I believe our [Product/Service] could significantly enhance your [Specific Function]. Would you be interested in a personalized demo to see it in action?

Offering Industry Leaders a Free Trial Copy Snippet Copied!

Hello [Name], I’m offering select industry leaders a free trial of our [Product/Service], which I believe could address your current challenge with [Issue]. Can I set this up for you?

Highlighting a Case Study or Success Story:

Helped a Company Like Yours Copy Snippet Copied!

Hi [Name], I recently came across your profile and saw that you’re facing challenges in [Area]. We helped a company like yours overcome similar obstacles, resulting in [Outcome]. Would you be interested in learning more?

Share Recent Success Story Copy Snippet Copied!

Hi [Name], I noticed your focus on [Area], and I wanted to share a recent success story where we helped a company like yours achieve [Result]. It might provide some valuable insights. Interested?

Quick Discussion on Case Study Copy Snippet Copied!

Hello [Name], our work with [Similar Company] in [Industry] led to [Outcome], and I see parallels with your objectives. Would a quick discussion on the case study be of interest to you?

Cold Outreach with Research:

Looking to Expand Copy Snippet Copied!

Hello [Name], I’ve been researching [Their Company] and noticed you’re looking to expand in [Area]. Our [Product/Service] could be instrumental in your growth. Can we discuss how we might assist?

Recent Move Caught My Attention Copy Snippet Copied!

Hello [Name], your recent move into [Area] caught my attention. Our [Product/Service] has proven effective in similar transitions. May we discuss how it might benefit your strategy?

Re-Engaging an Old Connection:

Been a While Copy Snippet Copied!

Hi [Name], it’s been a while since we last connected. I’ve been following your progress at [Company] and am impressed by your achievements. I’d love to catch up and discuss potential synergies. Are you available for a call?

Reminiscing Last Conversation Copy Snippet Copied!

Hi [Name], reminiscing about our last conversation, I wondered how our updated [Product/Service] might now better serve your evolving needs at [Company]. Could we reconnect for an update?

Congratulating on a New Role or Achievement:

Congratulations on New Role Copy Snippet Copied!

Congratulations on your new role as [Position], [Name]! It’s a significant step forward. I believe our [Product/Service] could support your goals in this new capacity. Would you be open to exploring this?

Hearty Congratulations on Success Copy Snippet Copied!

Hi [Name], hearty congratulations on your well-deserved success! As you embark on this new journey, I wonder if our [Product/Service] could play a role in your strategy. Let’s chat?

Your Achievement is Inspiring Copy Snippet Copied!

Hello [Name], your achievement in [Area] is inspiring! I believe our [Product/Service] aligns with your vision for [Company]. Could we explore this in a conversation?

Seasonal or Event-Related Message:

Perfect Time to Discuss Product/Service Copy Snippet Copied!

Hi [Name], with [Season/Event] around the corner, I thought it might be the perfect time to discuss how our [Product/Service] can help you achieve [Specific Goal]. Do you have a moment to chat this week?

Evaluate Tools and Streamline Copy Snippet Copied!

Hi [Name], as [Season/Event] approaches, it’s the perfect time to evaluate tools like our [Product/Service] that can streamline [Process/Function]. Could we discuss its potential impact on your team?

We’ve Seen Many Benefit Copy Snippet Copied!

Hello [Name], in light of the upcoming [Season/Event], we’ve seen many in [Industry] benefit from our [Product/Service] for [Specific Use Case]. Interested in learning more?

Addressing a Common Industry Challenge:

Challenges are Increasingly Common Copy Snippet Copied!

Hello [Name], in today’s [Industry] landscape, challenges like [Challenge] are increasingly common. We’ve developed a solution that addresses this directly. Could we discuss how it might fit into your strategy?

Challenge Becoming More Prevalent Copy Snippet Copied!

Hi [Name], with [Industry Challenge] becoming more prevalent, our [Product/Service] offers a novel solution. I’d love to share how it’s helping firms like yours navigate these waters.

Inviting to a Webinar or Event:

Webinar You’ll Find Valuable Copy Snippet Copied!

Hi [Name], we’re hosting a webinar on [Topic] that I think you’ll find valuable, given your role in [Industry]. It’s a great opportunity to discuss [Relevant Content]. Can I count you in?

Upcoming Webinar Could Shed Light Copy Snippet Copied!

Hi [Name], our upcoming webinar on [Topic] could shed light on some of the challenges you’re facing in [Area]. We’d be thrilled to have you join us. Shall I send over the details?

Find Event Interesting Copy Snippet Copied!

Hello [Name], I think you’d find our event on [Topic] particularly interesting, given your role at [Company]. It’s a great space for collaboration and learning. Interested?

Offering Exclusive Content or Insights:

Prepared Exclusive Insights Copy Snippet Copied!

Hi [Name], I’ve prepared some exclusive insights on [Topic] that I believe could make a significant difference to [Company]. I’d be happy to share this with you. Let’s connect?

Early Access to Latest Research Copy Snippet Copied!

Hello [Name], I’m reaching out to offer you early access to our latest research on [Topic], which I think could greatly benefit your current projects. Would you like a sneak peek?

Asking for Feedback on a New Tool or Service:

Launching New Product/Service Copy Snippet Copied!

Hi [Name], we’re launching a new [Product/Service] designed to address [Need]. As someone with expertise in [Field], your feedback would be invaluable. Could we schedule a time for you to take a closer look?

Your Perspective Would be Invaluable Copy Snippet Copied!

Hi [Name], as an innovator in [Field], your perspective on our new [Product/Service] would be invaluable. We’re seeking insights from industry leaders before our wide release. Can we count on your expertise?

Your Expertise is What We Need Copy Snippet Copied!

Hello [Name], your expertise in [Area] is exactly what we need to refine our latest [Product/Service]. Would you be open to providing feedback through a quick review or test?

Offering Partnership or Collaboration:

Great Potential for Partnership Copy Snippet Copied!

Hello [Name], I believe there’s a great potential for a partnership between our companies, particularly in the area of [Mutual Interest]. Could we set up a time to explore possible collaborations?

Strategic Partnership for Growth Copy Snippet Copied!

Hi [Name], I believe a strategic partnership between our companies could open up new avenues for growth, especially in [Area]. Let’s explore how we can work together for mutual benefit.

Following Up After Previous Communication:

Follow Up on Previous Conversation Copy Snippet Copied!

Hi [Name], I wanted to follow up on our previous conversation about [Topic]. Have you had a chance to consider how our [Product/Service] might fit into your plans? I’m here to answer any questions you might have.

Think Over Previous Conversation Copy Snippet Copied!

Hi [Name], I hope you’ve had a chance to think over our previous conversation about [Product/Service]. I’m here to provide any further information or answer questions. Shall we continue the discussion?

Following Up on Last Chat Copy Snippet Copied!

Hello [Name], just following up on our last chat about [Topic]. I understand decision-making takes time, but I wanted to see if there’s anything else you need from me to move forward.

Each template is a starting point; remember to tailor your message to fit the recipient’s profile, needs, and your relationship with them. Crafting a message that resonates with the recipient not only increases the likelihood of a response but also sets the stage for a meaningful professional relationship.

Try it for yourself

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Hi [Name], I noticed we're both connected to [Mutual Connection]. I've been following your work on [Topic] and am impressed. I believe our [Product/Service] could help you with [Specific Need]. Would you be open to a quick chat?
Hello [Name], it was great meeting you at [Event]. I've been thinking about our conversation on [Topic], and I wanted to share some insights that might help your team. Can we schedule a time to discuss this further?
Hi [Name], given your role in [Industry], I believe our [Product/Service] could significantly enhance your [Specific Function]. Would you be interested in a personalized demo to see it in action?
Hello [Name], your recent move into [Area] caught my attention. Our [Product/Service] has proven effective in similar transitions. May we discuss how it might benefit your strategy?
Hi [Name], with [Season/Event] around the corner, I thought it might be the perfect time to discuss how our [Product/Service] can help you achieve [Specific Goal]. Do you have a moment to chat this week?

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