Cold Call Sales Scripts

Updated: April 16, 2024

Cold calling can be one of the most challenging yet rewarding aspects of a salesperson's job. While it may seem like an outdated or intrusive tactic, it can still be an effective way to generate leads and close deals. The key lies in crafting tailored and engaging scripts that capture your prospect's attention and address their unique needs.

In this article, we will explore 10 unique cold call scripts designed for different situations and prospects, empowering you to elevate your sales game and make meaningful connections with potential clients.

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Referred by a colleague or friend script Copy Snippet Copied!

Hi [Prospect’s Name], my name is [Your Name] and I was given your contact by [Referrer’s Name]. They thought you might be interested in learning about our [Product/Service]. It has helped them tremendously with [specific benefit] and I believe it could benefit you too. Would you like to hear more about how we can help you [solve a problem or achieve a goal]?

The interested prospect script Copy Snippet Copied!

Hello [Prospect’s Name], my name is [Your Name] and I noticed you recently [downloaded our e-book/attended our webinar]. I’d love to share more information about how our [Product/Service] can help you with [specific need or problem]. Are you available for a quick call to discuss this further?

The uninterested prospect script Copy Snippet Copied!

Hi [Prospect’s Name], I understand you might not be currently looking for [Product/Service], but I believe our solution can bring value to your business in the long run. If you have a few minutes, I’d like to share [a success story or key feature] that has helped other companies like yours. Can we schedule a call to discuss this?

Script for the prospect who’s a bit of a stretch Copy Snippet Copied!

Hello [Prospect’s Name], I know our [Product/Service] may not seem like an obvious fit for your business at first glance, but we’ve actually helped companies like yours overcome challenges with [specific problem]. I’d love to explain how our unique approach can benefit your company. Do you have a few minutes to talk?

Script for the “perfect fit” prospect Copy Snippet Copied!

Hi [Prospect’s Name], I came across your company while researching [industry] and it seems like our [Product/Service] would be a great fit for your needs. We have a proven track record of helping businesses like yours achieve [specific goal]. Would you be available for a quick call to discuss how we can work together?

Script to be as concise as possible: The elevator pitch Copy Snippet Copied!

Hello [Prospect’s Name], I understand you’re busy, so I’ll be brief. Our [Product/Service] helps companies like yours [solve a specific problem or achieve a goal] through [unique selling proposition]. Let’s schedule a call to discuss how we can help you achieve your business objectives. What’s the best time for you?

Giving your prospect options Copy Snippet Copied!

Hi [Prospect’s Name], I have a few ideas on how our [Product/Service] can address your specific needs. Are you more interested in [Option A], [Option B], or [Option C]? Let’s schedule a call to dive deeper into the best solution for your business.

Script for speaking with gatekeepers Copy Snippet Copied!

Hello, my name is [Your Name] and I’m calling from [Company Name]. I was hoping to speak with [Prospect’s Name] about our [Product/Service]. Can you please connect me, or let me know the best time to reach them?

Script for the “I don’t have time to talk” response Copy Snippet Copied!

I completely understand, [Prospect’s Name]. I know your time is valuable. Would you prefer I send you an email with more information or schedule a call at a more convenient time for you?

Managing objections script Copy Snippet Copied!

[Prospect’s Name], I understand your concern about [objection]. Our [Product/Service] has actually been designed to address this issue by [solution or feature]. I’d be happy to share more details or case studies to show how we’ve helped businesses like yours overcome similar challenges. Would you like to schedule a call to discuss this further?

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Hello [Prospect's Name], my name is [Your Name] and I noticed you recently [downloaded our e-book/attended our webinar]. I'd love to share more information about how our [Product/Service] can help you with [specific need or problem]. Are you available for a quick call to discuss this further?
Hi [Prospect's Name], I understand you might not be currently looking for [Product/Service], but I believe our solution can bring value to your business in the long run. If you have a few minutes, I'd like to share [a success story or key feature] that has helped other companies like yours. Can we schedule a call to discuss this?
Hi [Prospect's Name], I came across your company while researching [industry] and it seems like our [Product/Service] would be a great fit for your needs. We have a proven track record of helping businesses like yours achieve [specific goal]. Would you be available for a quick call to discuss how we can work together?
Hi [Prospect's Name], I have a few ideas on how our [Product/Service] can address your specific needs. Are you more interested in [Option A], [Option B], or [Option C]? Let's schedule a call to dive deeper into the best solution for your business.
[Prospect's Name], I understand your concern about [objection]. Our [Product/Service] has actually been designed to address this issue by [solution or feature]. I'd be happy to share more details or case studies to show how we've helped businesses like yours overcome similar challenges. Would you like to schedule a call to discuss this further?

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With TextExpander, you can store and quickly expand snippets anywhere you type. That means you'll never have to misspell, memorize, or type the same things over and over, ever again.

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