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VP of Marketing, 100% Remote

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Job Description

Who is TextExpander?

We’re a growing team of over 40 individuals working remotely across 11 time zones and toward a common vision: a world where businesses and individuals can fully connect with others through efficient and personal communication.

The job:

TextExpander is seeking a growth-minded VP of Marketing to join our executive team. As the VP of Marketing for TextExpander, you will be responsible for our company-wide marketing strategy and serve as a key member of the executive team, playing an integral role in the overall development and future growth of the organization.

You will use your broad understanding of marketing best practices and past practical experience to accelerate customer acquisition via a wide variety of channels and programs.

Who you are:

You are customer-focused and have a bias for action. You wake up every morning excited to work with a team that flat out gets things done. You are proactive. You can’t just sit around and wait to take action - you’re ready to take charge.

You have past experience driving substantial growth in a SaaS business, via trial and/or freemium go-to-market motions. You have a blueprint for what a world-class SaaS marketing org should look like, and you are driven to bring it to reality.

You are forward-looking and continuously strategize on where to find growth.

If this role sounds like it might be the next step in your career, we invite you to join our remote team, working in a fluid environment as we continually learn and grow.


  • Build a modern marketing machine, including specialization across demand generation, digital marketing, product marketing, content and community.

  • Build a viral “bottoms-up” growth motion.

  • Build creative referral, community, and evangelist programs.

  • Build high-growth partner programs.

  • Identify new growth channels via rapid testing and iterating.

  • Build a world-class team. Train and develop the existing team, motivate people to perform at their best, and provide effective and timely feedback to achieve results.

Job Requirements

Deep experience and expertise in:

  • Free trial and/or freemium SaaS business models

  • Inbound digital demand generation

  • Trial sign-up optimization

  • Lead nurture programs

  • Team leadership & development

Ancillary experience in:

  • Referral programs

  • Customer review programs

  • Events

  • System selection

  • Evangelist/expert programs

  • Strategic marketing partnerships

  • Community programming

Why you should join the TextExpander team:

We live our values every day, not just post them on the wall and forget about them. Read more about how we do that here!

Speaking of our values, we’re not short on teamwork! Working with us, you'll hear your colleagues say things like "I've got your back" and "yay for failing".

Work/life balance is a priority for our team — as an international team, asynchronous work is an essential part of how our company runs. Learn more about how we work.

We strongly embrace diversity, and highly encourage underrepresented minorities to apply, even if they're not sure they meet all qualifications.


  • High level of autonomy in your role

  • Motivated and creative teammates

  • Flexible schedule

  • Employment benefits:
    • Healthcare reimbursement plan (ICHRA plan)

    • Paid vacation and sick leave

    • 401(k) plan

    • Profit-sharing plan

    • Paid parental leave

    • Long-term disability insurance

  • Contract work also negotiable

  • Salary based on experience

The Fine Print:

TextExpander is headquartered in San Francisco, California, and develops productivity software for Mac, Windows, Chrome, iPhone, and iPad.

TextExpander provides equal employment opportunities (EEO) to all employees and applicants for employment. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Interested in this Job? Apply Now