Improve Cold Email Outreach with Text Snippets

Updated: August 28, 2023

Cold email outreach is a great way to engage prospective customers quickly. Although these emails can commonly flood recipients’ inboxes, they have the capability of converting at decent rates when they are done correctly. But how can these emails be written well enough to seem genuine and succinct enough to not occupy too much of a recipient’s time?

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A cold email should not just be aimed to be efficient. If you make your outreach emails only intending for them to be efficient, they’re going to fall on deaf ears, or worse, hurt your reputation—or the brand. Every cold email should have a balance between efficiency and personalization. Relying on generic templates or AI tools to write emails solely may help you hit your outreach numbers, but those emails will lack the relevance and personalization necessary to be effective.

With text Snippets, you can start with a proven template that has the necessary placeholders to ensure the message resonates and is relevant.

Here are a few example Snippets that can assist your cold email outreach program.

Starting cold email outreach

The initial cold email outreach message can be difficult to make effective. However, they can be much better when you make sure to be realistic, approachable, precise, and personal.

First Email - Industry Research

Subject: Boosting [Company Name]’s Productivity: A Personalized Solution
Hello [Recipient’s First Name],

I hope this message finds you well. I was researching [Company Name] and was genuinely impressed by [Project Names That the Company Manages].

I focus exclusively on this category, and become very familiar with the [Top Challenges This Role Faces].

I represent [Your Software Name], a new productivity solution built for the [Industry] industry.

We’ve worked with hundreds of users and have focused our efforts on a few critical features, including:

[List a Few of These Features]

I would love the opportunity to show you how [Your Software Name] could help you in your current role. Would you be available for a short demonstration next week?

[Your Name]
[Your Position]
[Your Company]
[Contact Information]

Secondary follow-up

It’s good to follow up with a company that has not responded to your cold email. Showing that you are committed to improving their company can make them more prone to listen to your pitch.

Subject: Following Up: Enhancing [Company Name]’s Productivity

Hello [Recipient’s First Name],

I hope you’re well. Last week, I reached out about my company, [Your Company’s Name]. I wanted to send a brief follow-up to ensure my message didn’t get buried in your inbox.

From my research into [Company Name]’s operations, I genuinely believe our software could offer valuable solutions to the challenges you might be facing in streamlining tasks and improving collaboration. Especially in today’s fast-paced environment, the right tools can be pivotal.

Would you be available for a quick demo later this week?

I understand your time is valuable and promise our conversation will be concise and to the point. You can use the link my signature to see my availability to chat.

Best regards,

[Your Name]
[Your Position]
[Your Company]
[Contact Information]

Meeting confirmation emails

When a potential customer says they would like to meet, it is important to value their time and be brief and informative. Although you have a far better chance of converting at this point, you should not be overly confident.

Subject: Meeting Date

Dear [Recipient’s First Name],

I hope this email finds you well. It’s great to hear back from you. [Date That Recipient Suggested] works great for me and my team. I’m so excited to show you what [Company Name] can do for [Recipient’s Company Name].

[Your Name]
[Your Position]
[Your Company Name]
[Contact Information]

Final thoughts

These cold emails should be sent out quickly to engage prospective customers. Using text templates can increase the probability that you can respond promptly to increase the chances that your email results in a trial, demo, or full conversion. Creating these opportunities is difficult enough; therefore, being able to quickly send out messages to increase your sales conversion rate can put you in a good position to succeed.

A good way to position yourself for success is by having a library of these emails as templates for shorthand automation software. TextExpander allows you to create, store, and refine these emails so that you can use and curate types of outreach that are proven to be successful. TextExpander can make your outreach more expansive, more effective, and more successful.

To learn more about how TextExpander can help your sales team production, click here. To get started with a 30-day free trial of TextExpander, click here.

What is TextExpander

Improve your efficiency with TextExpander by storing and instantly accessing sales pitch templates, product descriptions, and contact details and access them anywhere you type. Say goodbye to misspellings, memorization, or repetitive typing of the same pitches and follow-ups. See for yourself here:

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Try it for yourself

With TextExpander, you can store and quickly expand full email templates, email addresses, and more anywhere you type. That means you’ll never have to misspell, memorize, or type the same things over and over again.

Subject: [Prospect's Name], here's your DEAL summary from our meeting <br> <br>Hi [Prospect's Name], <br> <br>Thanks for your time during our meeting. As promised, here's a summary of the DEAL we discussed: <br> <br>D - Deliverables: [List deliverables] <br>E - Expectations: [List expectations] <br>A - Agreements: [List agreements] <br>L - Launch date: [Proposed launch date] <br> <br>Please review the DEAL and let me know if you have any questions or concerns. Looking forward to moving forward together! <br> <br>Best, <br>[Your Name]
Subject: [Prospect's Name], discover how [Your Solution] transformed [Client's Name]'s business <br> <br>Hi [Prospect's Name], <br> <br>I hope you're doing well. I wanted to share a success story that demonstrates the value of [Your Solution]: [Link to case study or blog post]. <br> <br>This case study highlights how [Your Solution] helped [Client's Name] achieve [specific results or benefits]. I believe it's relevant to your business and could inspire new ideas for our collaboration. <br> <br>Let me know if you have any questions or would like to discuss further. <br> <br>Best, <br>[Your Name]
Subject: [Prospect's Name], meet [Team Member's Name] from [Your Company] <br> <br>Hi [Prospect's Name], <br> <br>I'd like to introduce you to [Team Member's Name], our [Job Title]. [Team Member's Name] has extensive experience in [relevant industry or skillset] and can provide valuable insights for your business. <br> <br>[Team Member's Name], meet [Prospect's Name] from [Prospect's Company]. We recently had a great meeting discussing [Your Solution] and how it could benefit their organization. <br> <br>Feel free to connect and explore synergies. I'm confident that [Team Member's Name] can help address any concerns or questions you may have. <br> <br>Best, <br>[Your Name]
Subject: [Prospect's Name], updates on [Your Solution] <br> <br>Hi [Prospect's Name], <br> <br>I hope you're doing well. Since we last spoke, we've made some updates to [Your Solution] that I think you'll find interesting. [Briefly mention the updates or attach relevant information.] <br> <br>If you'd like to discuss these updates or revisit our previous conversation, please let me know. I'm here to help. <br> <br>Best, <br>[Your Name]
Subject: [Prospect's Name], still interested in [Your Solution]? <br> <br>Hi [Prospect's Name], <br> <br>Just a quick note to check if you're still considering [Your Solution]. If you have any questions or need more information, please let me know. I'm here to help. <br> <br>Best, <br>[Your Name]

Work smarter.

With TextExpander, you can store and quickly expand snippets anywhere you type. That means you'll never have to misspell, memorize, or type the same things over and over, ever again.


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