Articles about cold sales from the TextExpander blog.
Sales
Cold email remains a practical way for startups to generate leads. Get the essential cold emails for startups, what every message needs, tips for writing ones that get replies, and how TextExpander helps draft them.
Automation in sales can free reps from admin work while keeping relationships personal. See how automated outreach, lead management, and customizable email templates can support, not replace, human connection.
Persuasion in sales draws on how people think and respond. Learn how research, eye contact, speaking a prospect's language, active listening, and personal connection help salespeople convince buyers.
Cold calling still has a place in sales, even with so many newer outreach channels. Weigh the case for picking up the phone against alternatives so your team can decide where cold calls fit in its prospecting mix.
Cold call email templates help sales reps start conversations with prospects who don't know them yet. Adapt seven short approaches, from simple introductions and mutual connections to giving value before asking for anything.
