What Are 10 Ways You Can Improve Customer Experience in 2026?

Knowing how to improve customer experience is a must in the 2020s.

Brands live or die based on their customer experience strategy. A winning approach converts casual customers into diehard fans who rave about their experience to friends and family, driving organic growth through word of mouth. But in today’s highly competitive markets, a single negative experience can devastate a brand’s reputation and even the most loyal customer will churn if they feel unappreciated.

“Be it customer service, product quality or just the way the customers feel about the companies they do business with,” CX legend Shep Hyken notes, “customer experience rises to the top of whether or not the customer will decide to keep doing business with a brand.”

But as he points out, although 80% of business leaders think their companies already deliver amazing customer experiences, just 8% of their customers think so too. In other words, it’s more important than ever that companies improve customer experiences to remain competitive.

CX expert Adrian Swinscoe outlines 4 key benefits for companies that prioritize their customer experience strategy. They…

…outperform the market by 40%

…grow faster and are more profitable

…are 80% more likely to retain customers

…benefit from much higher customer spending—up to 140%—because of their investments in customer experience strategy

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